e.l.f.’s Superhydrate Moisturizer is an intriguing fragrance-free moisturizer that includes some top-notch ingredients but it doesn’t rate higher because its packaging doesn’t serve the formula.
This jelly-like moisturizer is so light, yet hydrating, that it’s suitable for all skin types. While it starts off as a somewhat thick gel, it quickly warms to an almost silky liquid, making it easy to apply. It absorbs quickly without leaving skin feeling sticky once it dries down.
The ingredient list isn’t as sophisticated as some of today’s most advanced moisturizers, but it has some noteworthy entries, including a good amount of skin-brightening niacinamide, antioxidant- and fatty acid-rich squalane, and moisturizing Centella asiatica extract, also known as “cica,” as in “cica creams”. There are also a couple of forms of vitamin E, as well as stalwart skin-conditioners glycerin and dimethicone.
Problematically, many of these ingredients are delicate so this shouldn’t be packaged in a jar. While that’s not an issue for the niacinamide, squalane, vitamin E, and Centella asiatica are susceptible to losing their potency in the presence of light and air, and this packaging exposes them to both repeatedly (see More Info below for the scoop).
While there’s plenty to like about this reasonably priced formula, the packaging means you won’t get as much out of it as you would have if it were packaged like the products you’ll find on our list of best moisturizers.
- Lightweight, jelly texture works well for all skin types.
- Absorbs quickly with no sticky feeling.
- Includes skin-beneficial niacinamide, squalane, and centella asiatica extract.
- Fragrance free.
- Packaged in a jar, which compromises some of its beneficial ingredients.
Jar Packaging & Beneficial Ingredients: Beneficial anti-aging ingredients, which include all plant extracts, almost all vitamins, antioxidants, and other state-of-the-art ingredients, are unstable, which means they begin to break down in the presence of air. Once a jar is opened and lets air in, these important ingredients begin to deteriorate, becoming less and less effective. Routine exposure to daylight also is problematic for these ingredients.
Jar packaging is also unsanitary because you dip your fingers into the jar with each use, contaminating the product. This stresses the preservative system, leading to further deterioration of the beneficial ingredients.
Remember: The ingredients that provide the most benefit in addressing visible signs of aging must be in airtight or air-restrictive packaging to remain effective throughout usage. Buying products in this type of packaging means that the ingredients have the best chance of remaining effective—to the benefit of your skin!
References for this information:
Pharmacology Review, July 2013, pages 97–106
Dermatologic Therapy, May-June 2012, pages 252–259
Current Drug Delivery, November 2011, pages 640–660
Journal of Agricultural Food Chemistry, May 2011, pages 4676–4683
Journal of Biophotonics, January 2010, pages 82–88
Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1–10
Give thirsty skin what it craves with this hydrating, fast-absorbing gel moisturizer. Infused with Squalane, a plant-derived oil that balances moisture and maintains elasticity, this lightweight gel quickly seeps into the skin for smooth, non-greasy hydration. The result is hydrated, bouncy, plump-looking skin.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.