Superhero Liner initially goes on beautifully, but its downfall (or Kryptonite, if you prefer) is that it's prone to transferring throughout the day.
At first, all seemed well and good—we love the way this liquid liner's fine-tip, synthetic hair brush makes application so precise, gliding on with perfect fluidity for super-smooth, solid color.
The trouble starts a few hours later, at which point color begins transferring to the upper eye area. We tried alleviating this issue by applying our favorite eyeshadow primer first, but not even that could help. After several days of various testing methods, we were defeated—overcoming Superhero Liner's transferring issue was more trouble than it's worth.
We're also concerned about the high concentration of alcohol, which is a known skin irritant. Essentially that outweighs any benefit that you could theoretically get from the other ingredients that It Cosmetics is touting in this fragrance-free formula.
What a letdown, especially for the price. See our top-rated eyeliners instead.
- Precise brush and liquid formula glide on with ease.
- Fragrance free.
- Very prone to transferringeven if you prep with a long-wear eyeshadow primer.
- High concentration of alcohol spells trouble for skin.
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.