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Urban Decay

Subversion Lash Primer

for $ 20.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Urban Decay is laying it on thick (both figuratively and literally) when it comes to this primer that's cleverly touted as "foreplay for your lashes". If the sexually-charged innuendo doesn't turn you off, then this is an OK option to check out; just don't expect orgasmic results.

So what does it do? The creamy, whipped, fragrance-free formula adds girth to lashes as precursor to applying your mascara. It goes on white so it's easy to see exactly where you apply it, and once you add a coat of mascara on top, it's completely blacked out, delivering fuller- looking lashes.

The tradeoff for the extra thickness is that this primer tends to create more clumping than you have without it. Partly that's due to the fact that the formula globs up in the bristles of the brush, which results in uneven application.

Subversion Lash Primer is intended to complement Urban Decay's Perversion Mascara, although you can wear it under any mascara.

From our perspective, your money is better spent on a mascara that does exactly what you want it to, rather than having to purchase a separate primer such as this. But if you don't mind the clumping, and want to add more volume to lashes in conjunction with your regular mascara, then by all means, give this a try.

Pros:
  • Adds thickness for mascara to grab on to.
  • Fragrance-free formula.
Cons:
  • Creates more clumping.
  • Pricey for a superfluous product.
Jar Packaging: No
Tested on animals: No

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier;bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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