e.l.f. Cosmetics

Studio Waterproof Eyeliner Crayon

for $ 3.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Waterproof? Yes. Easy to use? Not really. This retractable eyeliner requires more pressure than is comfortable to create a bold line of color, and even then it skips and drags across the lashline. The wide tip doesn't accommodate all eyelid shapes or allow for precise control.

Once set, the color won't budge, but that's not really enough to make this worth the purchase, even at this bargain price!

  • Waterproof and smudge-proof.
  • Colors go on too sheer.
  • Wide tip may be too big for some eyelid shapes.
  • Skips and drags across the skin.
  • Doesn't allow for precise control.
Jar Packaging: No
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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