e.l.f. Cosmetics

Studio SPF 45 Sunscreen UVA/UVB Protection

for $ 6.00
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Expert Reviews

Community Reviews


Brand Overview

Despite the name, this product isn’t a sunscreen lotion or cream; it’s a loose powder that provides a high level of sun protection from an unusually prodigious amount of the mineral sunscreen actives titanium dioxide and zinc oxide.

Although the mineral actives provide admirable broad-spectrum sun protection, they also lend this powder a heavy, chalky texture and dry finish that makes skin look dull rather than dimensional. The finish magnifies wrinkles (even so-called “fine lines) and any bit of dry skin you may have, even though it blends fairly well. Those with oily skin or oily areas will find this powder grabs and can be tricky to sheer out (even more so if you apply it with the enclosed puff rather than a powder brush).

Only one shade is available, and it’s a peachy-pink tint that helps offset the white cast the high amount of mineral actives have. Unfortunately, the tint isn’t a great compromise, as it looks obvious on fair to light skin and just plain odd on medium to tan skin tones. Note that the color e.l.f. displays on their Web site looks much more neutral than what you get.

The sun protection and price are great, but esthetically, this loose powder is impossible to recommend.

  • Provides gentle, broad-spectrum sun protection.
  • Fragrance-free.
  • Heavy, chalky texture makes skin look dry and dull.
  • Magnifies wrinkles and even the slightest amount of dry skin.
  • Sole color is an unflattering peachy-pink shade that doesn’t look natural on most ksin tones.

Jar Packaging: No
Tested on animals: No
Active Ingredients: Titanium Dioxide 21.25%; Zinc Oxide 17%; Inactive Ingredients: Mica, Silica, Talc, Bismuth Oxychloride, Boron Nitride, Aluminum Hydroxide, Aloe Barbadensis Leaf Extract, Retinyl Palmitate, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Sodium Dehydroacetate May Contain: Iron Oxides, Manganese Violet

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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