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e.l.f. Cosmetics

Studio Maximum Coverage Concealer Oil Free

for $ 3.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Studio Maximum Coverage Concealer has a fairly standard creamy liquid formula that's housed in a squeeze tube. It applies easily and comes in a variety of shades that look natural on fair to medium skin tones, but trouble lies ahead.

This concealer does a good job of covering minor imperfections and dark circles, but those looking for truly "maximum" coverage will be disappointed. The only way to get maximum coverage is to pack this on, which ends up looking unnatural.

Another drawback is that after a few hours of wear, this concealer begins to migrate into fine lines and wrinkles, even with setting powder, which means this is one you should probably pass up. Check out our list of Best Concealers instead!

Pros:
  • Concealer applies easily and comes in a good range of shades for fair to medium skin tones.
  • Does a good job covering minor imperfections and dark circles.
Cons:
  • Does not provide "maximum" coverage as claimed.
  • Migrates into wrinkles and fine lines after a few hours.
Jar Packaging: No
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.