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e.l.f. Cosmetics

Studio Matte Eyeshadow

for $ 3.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

This loose-powder eyeshadow is messy to apply because it drips everywhere (including onto the skin below the eyes), and the finely milled pigments grab skin unevenly. Despite claims that this is a “pigment-rich” eyeshadow, the colors go on sheer and require extra layering to build intensity. The shade selection is a mixed bag of classic and trendy colors, all of which have a nice matte finish, but they tend to dissipate as the day wears on. This loose eyeshadow really isn’t worth the trouble; pressed eyeshadows are much easier to use.

Pros:
  • Classic and trendy shade options with a flattering matte finish.
Cons:
  • Loose-powder formula = messy application.
  • Difficult to build color intensity and blend.
  • Fades as the day wears on.

Jar Packaging: No
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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