e.l.f. Cosmetics

Studio Makeup Remover Pen

0.07 fl. oz. for $ 3.00
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Brand Overview

This chunky pen is a fast, clever way to remove all types of makeup, though the pointed tip applicator from which the product is dispensed is tailor-made for removing eye or lip liner. Using this to remove makeup from a larger area is time-consuming and negates the convenience factor, though it does work on larger areas, too.

The fragrance-free formula uses a gentle solvent and silicone to break down makeup, including waterproof formulas. You swipe or dab the area where you wish to remove makeup, then, for the cleanest results, follow with a quick swipe from a cotton swab or tissue—no need to rinse. You can apply makeup right over this, as it doesn’t leave a greasy film.

This also works well to clean up minor makeup mistakes, such as lip color going beyond the natural border of your lips or minor mascara smudges. And the small size makes it great to stash in your purse for touch-ups on the go. Nice!

Jar Packaging: No
Tested on animals: No

Quickly remove or correct small makeup smudges, smears and mistakes without having to take off the rest of your makeup! The gentle and non-greasy formula erases even long wearing and waterproof makeup for flawless touch ups, perfect for throwing in your purse or gym bag when you're on-the-go!

Isododecane, Cyclomethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Tocopherol, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Extract, Methylparaben, Butylparaben, Ethylparaben, Propylparaben

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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