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NYX Cosmetics

Studio Liquid Liner

for $ 4.50
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Brand Overview

This liquid liner comes with an extremely thin brush that allows you to smoothly sweep on an ultra-fine line of color. If you want a thicker line, apply more pressure and the brush hairs will fan out to create a bold line. Not everyone will find this kind of brush easy to use, but once you get the hang of it you can be quite the artiste.

The shades are a mix of classic and trendy colors, with either a metallic or glossy finish. With some of the shades, the color can end up applying somewhat sheer, but you can achieve richer color by layering it. The wet finish takes a few extra seconds to set, but it stays put throughout the day and washes off with ease.

Pros:
  • Thin brush allows for precise detail.
  • Options for classic and trendy shades.
  • Stays put throughout the day, yet washes off easily.
Cons:
  • Liquid formula can end up applying somewhat sheer.
Jar Packaging: No
Tested on animals: No

Smashbox At-A-Glance

This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.