e.l.f. Cosmetics

Studio High Definition Powder

for $ 6.00
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Brand Overview

This fragrance-free loose powder seems to be e.l.f.’s attempt at copying the success of Make Up For Ever’s HD line of powders. To that end, they offer a silicone-based, sheer powder with a weightlessly smooth texture that practically disappears on skin (seriously, you’ll wonder where it went!). Skin is left feeling amazingly smooth and looks a bit more refined, yet this does little to set makeup or absorb excess oil...it just makes skin look refined and helps minimize the appearance of pores. Depending on your preferences and reasons for using loose powder, this may be right up your alley or a big disappointment. It is suitable for all skin types, including sensitive skin.

The white shade (labeled “Clear”) goes on a bit white but not ghostly; Corrective Yellow is OK for light to medium skin tones and the Shimmer shade is best reserved for highlighting key areas rather than dusting all over the face, unless you want a very shiny face. All told, this is an intriguing option but not for everyone. Note: the component this comes in and the finely-milled nature of this powder means things will get messy. This isn’t a powder to tote around in your day bag.

Jar Packaging: No
Tested on animals: No
Dimethicone/Vinyl Dimethicone Crosspolymer, Silica.

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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