Studio HD Mattifying Cream Foundation
e.l.f. says this cream compact foundation is recommended for normal to oily skin, although we advise those with truly oily complexions to steer clear!
True to its name, Studio HD Mattifying Cream Foundation is creamy, spreading easily across the face with either a brush or sponge. The issue is that it never dries down to a true matte finish, instead looking waxen, not refined or matte.
Although this does wear well throughout a workday without fading or emphasizing wrinkles, it highlights dry patches, which even people with oily complexions might have on certain parts of their faces.
This fragrance-free foundation comes in a small range of colors, but there are natural-looking options for medium to dark skin tones. Overall, even at its attractive price, this isn't a good foundation.
- Creamy formula applies easily.
- Wears well without fading or emphasizing wrinkles.
- Never dries to a truly matte finish; looks waxy instead.
- Highlights dry patches of skin.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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