Studio HD Blush
Studio HD Blush has a fluid, liquid-cream texture that is dispersed from a pump bottle. A little goes a long way with these richly pigmented shades, which come in hues of pink and berry. Initially, the colors appear to be intense, but as you blend, the color melds with the skin for a sheer pop of color, and successive layers provide a brighter hue for a more noticeable look. Plus, the color stays put once set and you can count on hours of wear.
FYI: The "Vitamin E-enriched formula" that E.L.F. makes a big deal about is overhyped, especially considering that the Vitamin E is present in such a teeny-tiny amount and in this kind of packaging, it won't stay stable anyway.
Tip: When blending this over a liquid foundation, use a light touch so as not to disrupt the foundation. Finish with a dusting of powder.
- Richly pigmented shades, where a little goes a long way.
- Color stays put for hours of wear.
- Can be layered for more intensity.
- Deep shades can accentuate large pores.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.