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Ingredients
Brand Overview
Note: As of spring 2016, we confirmed with E.L.F. that the ingredients currently listed here on Beautypedia (not those listed on E.L.F.'s site) are accurate.
This liquid foundation is housed in a glass bottle with a built-in pump to dispense the product. It has a smooth, lightweight yet slightly creamy texture that blends easily without being too slippery. Once this sets, you’re left with a finish that feels matte but also has a bit of a satin sheen, so this is best for normal to slightly dry or combination skin that’s not too oily. Sun protection is provided by an in-part titanium dioxide sunscreen, so broad-spectrum protection is assured.
The shade range caters to those with light to tan skin tones, and all of them are worth considering. You’ll find this minimally fragranced foundation provides medium coverage.
Note: This product was recently downgraded from 5-stars to 4-stars due to its less-than-optimal SPF rating. Although this does provide sun protection, it's less than SPF 30. The problem? Health experts and medical boards around the globe agree that SPF 30 or greater is best when it comes to providing a reliable defense against the damage the sun can do. Yes, a foundation with less than SPF 30 is acceptable if your daytime moisturizer is rated SPF 30 or greater, but we wouldn't want anyone thinking an SPF under 30 is the best for skin. See More Info below for details.
Sunscreens Rated Lower than an SPF 30: An extensive body of research and a growing number of medical organizations around the world have determined that a sunscreen rated SPF 30 or greater is mandatory to ensure adequate sun protection.
Although a sunscreen rated lower than 30 will provide protection at the SPF number on the label and may claim broad-spectrum protection, we always point out when it does not have a rating of SPF 30 or greater because that's so important for the health and appearance of your skin.
References for this information:
Journal of Clinical Oncology, September 2016, ePublication
Photodermatology, Photoimmunology, and Photomedicine, August 2014, pages 212–219
The Journal of Clinical and Aesthetic Dermatology, September 2012, pages 18–23
Journal of the American Academy of Dermatology, May 2008, Supplemental, pages S149–S154
http://www.aacr.org/Newsroom/Pages/News-Release-Detail.aspx?ItemID=857#.V9HN45grLcs
e.l.f. At-A-Glance
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.
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