Studio Eye Enhancing Mascara
First things first: Ignore the claims from e.l.f. that this mascara has shades designed to enhance different eye colors. The truth is that all the shades of this mascara are so dark they look just the same on, whether one has brown, blue, green, or even violet (think Elizabeth Taylor) eyes!
Eye color–enhancing gimmick aside, this is an excellent mascara for a great price. It doesn't clump, even after multiple coats; we applied as many as 10 coats and it still didn't clump! It adds good length, volume, and curl to lashes, and doesn't smudge or flake all day long. All this for less than $5? We'll take it!
- Doesn't clump, even after multiple coats.
- Adds good length, volume, and curl to lashes.
- Doesn't smudge or flake.
- A beauty bargain!
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.