Studio Exact Lash Mascara
The “exact” portion of this mascara’s name stems from its ability to provide precise application, and that’s exactly what you get. The short, stout, angled brush allows you to coat hard-to-reach lashes. Due to its small size, some may find this brush easier to use on the bottom lashes than traditional mascara brushes.
While Exact Lash offers softly defined, fringed lashes that hold curl, don’t count on much added length or volume. It’s worth noting that this mascara requires a little extra effort because you can’t coat all of your lashes in one swoop, but the tradeoff is worth it if defined lashes are your primary goal. We experienced a tiny amount of flaking, but no smudging.
The tube that this mascara comes in is smaller than average, perhaps because E.L.F. knows many people will use this only on their bottom lashes or as an accent for the hard-to-reach lashes. Given the extremely low price point, this is still a bargain!
- Short, stout, angled brush allows for precise application on hard-to-reach lashes.
- Easier to use on the bottom lashes than traditional mascara wands.
- Offers softly defined, fringed lashes that hold a curl.
- Brush is too small to coat all of your lashes in one stroke.
- Adds minimal length, and hardly any thickness.
- Small amount of flaking experienced.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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