Studio Conditioning Lip Balm
This lightweight, oil-based tinted lip balm goes on ultra-smooth with a moisturizing texture that feels slick but not sticky. It is housed in a screw-top jar, and the shade range has attractive options, each with a high-shine finish. True to claim, this balm contains vitamins A and E, but they aren’t present in high enough concentrations to have benefit, so it just looks good on the label (see More Info). This gloss contains fragrance and is flavored with the artificial sweetener aspartame.
- Lightweight yet moisturizing texture that feels pleasantly smooth on the lips without being sticky.
- Attractive shades with high-shine finish.
- Despite claims, does not contain high enough concentrations of vitamins A and E to have benefit.
- Fragranced formula poses a slight risk of lip irritation.
Vitamin A & E claims:
The antioxidants vitamin A and vitamin E aren’t present in high enough concentrations to offer much benefit. More important, due to this product’s jar packaging, these vitamins won’t remain stable. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar like this is opened and lets the air in, these important ingredients begin to deteriorate.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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