Studio Complete Coverage Concealer
Housed in one mirrored compact are four shades of a creamy concealer plus a small concealer brush. The texture of the concealer is smooth though it takes effort to transfer it from the compact to your fingertip or the enclosed brush (which some will find too small for their liking). This applies easily and sets to a non-greasy satin finish that provides light coverage. Layering this for more coverage results in a heavier look and a finish that’s prone to creasing into lines. Considering you get four shades in one compact, the price makes this close to a steal—and the colors go on softer and less peachy than they appear in the compact. All three sets (Light, Medium, and Dark) are recommended whether you want to mix and match shades per compact or whether you only need one or two of the colors. Note: the creaminess of this concealer makes it a bad choice for use on breakouts (a liquid concealer with a matte finish is best).
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.