Studio 3-in-1 Mascara
e.l.f.'s Studio 3-in-1 Mascara claims to lengthen, separate, and define the lashes, and although it does do all three, it has problems that keep it from being ranked among the best mascaras on the market.
You'll notice the issues right off the bat, as this mascara clumps in the first couple of coats. The clumps can be brushed out, but that adds yet another step to your beauty routine, an extra step that no one needs!
This mascara lets you build good length and a moderate amount of volume, and provides lash separation, but by the end of the day it starts to smudge—another strike against it!
If it weren't for the clumping and smudging issues, this might have earned a Beautypedia "BEST" for its performance in enhancing lashes; as is, there are plenty of better mascaras to consider, including many at the drugstore.
- Adds good length to lashes.
- Separates lashes well, and adds moderate volume.
- Clumps within the first couple of coats.
- Smudges by the end of the day.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.