Strobe of Genius Holographic Stick
Stick highlighters have been around for a while, but they're having a moment now, and NYX Cosmetics has entered the game with its Strobe of Genius Holographic Stick. If you're looking for something subtle, this isn't it—but it is a good choice if you like the mega-glow look!
This comes in a plastic tube that you twist at the bottom to get the highlighter to swivel up. The formula is quite emollient, with almost a waxy feel, yet still easy to spread onto skin. Because of this, it's best for those with normal to dry skin (if your skin falls into the oily category, the waxiness won't do your pores any favors).
Only two shades are available, and both are attention-grabbers: One is a rose quartz shade, while the other is lavender. Neither is sparkly, though both have high-shine finishes. They might not exactly be what you would wear to the office every day, but they are fun for a night on the town. Despite the waxy texture, these do surprisingly well over time, not fading throughout several hours of wear. They're also fragrance free.
- Emollient texture is easy to apply.
- High-shine finish for a strobing "night out" look.
- Fragrance free.
- Formula is waxy, making it less than ideal for those with oily skin.
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
About the Experts