Stay Glossy Long-Lasting Lipgloss
First things first: Rimmel claims 6-hour wear from this lip gloss, but it simply does not live up to that claim. On average, we got about 2 hours of wear before it was time to reapply, which is still fairly tenacious for a lip gloss, but nowhere near what Rimmel promises. The gloss' texture is sumptuously plush, without any residual stickiness or grainy feel.
A balm-like texture and an elongated doe-foot applicator make applying this lip gloss a delight. There are nearly two dozen shades, with options for everyone—from sheer shimmers to bold opaques. Despite Rimmel's exaggerated claims about how long this wears, this moisturizing and affordable lip gloss still deserves our highest rating.
- Wonderfully plush texture.
- Elongated wand applicator helps gloss go on smoothly.
- Feels moisturizing for 2 hours.
- Impressive range of shades for everyone.
- Opaque shades are vibrant, while most shimmer shades are suitably sheer.
- Doesn't come close to living up to its claim of 6-hour wear.
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed edgy cosmetics line thats all about experimentation and setting trends, not following them, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmels products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of whats out thereat rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, weve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
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