e.l.f. Cosmetics

Soothing Serum

1.01 fl. oz. for $ 12.00
Expert Rating

Expert Reviews

Community Reviews



Brand Overview

For what this contains and how smooth and hydrated it leaves skin feeling, Soothing Serum isn’t a product to look past due to its questionably low price. For the money, it’s a fairly impressive formula that contains some stalwart hydrating ingredients alongside non-fragrant plant oils and plant-derived antioxidants—and no added fragrance, which is always to skin’s benefit!

The lightweight lotion texture is closer to a moisturizer than a serum, and isn’t as loaded with the types of ingredients (particularly cell-communicating and repairing) found in today’s best serums, but then again, Soothing Serum costs considerably less!

Best for normal to slightly dry or combination skin, Soothing Serum does contain a tiny amount of a soothing plant extract from the chamomile family. A greater amount of such ingredients plus a few other anti-aging ingredients would’ve earned this a higher rating, but for what it costs this formula is nothing to scoff at!


  • Inexpensive.
  • Fragrance-free formula.
  • Contains some good plant oils and plant-derived antioxidants.


  • Doesn’t distinguish itself as a serum; it’s really just a moisturizer.
  • Definitely not the last word in anti-aging, though it’s also nowhere near as pricey as many serums.

Jar Packaging: No
Tested on animals: No

This lightweight, moisturizing, and hydrating formula helps the skin retain moisture for glowing, radiant looking skin. Infused with skin nourishing Jojoba, Aloe, Vitamin E, and Purified Water, it soothes and protects the delicate skin area.

Water(Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate(VE), Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl Glycol.

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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