Revlon So Fierce! Mascara
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Revlon

So Fierce! Mascara

0.25 fl. oz. for $ 8.60
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Revlon’s So Fierce! Mascara isn’t as “over-the-top” as it’s made out to be, nor does it offer consistently foolproof wear. Our verdict: Why settle for less than the best?

The best thing this mascara has going for it is that the flexible, rubber-bristle brush does a nice job of separating lashes and depositing the formula in thin, non-clumpy layers. You can increase thickness with successive coats, although the resulting volume isn’t nearly as dramatic as it’s made out to be.

Unfortunately, things go downhill from there, particularly because So Fierce! Mascara’s durability proves to be inconsistent. Several of the days that we tested this mascara we experienced notable smudging. And don’t even think about wearing it on bottom lashes unless you’re going for the raccoon eye look—it’s very prone to smudging in that area.

Otherwise, we didn’t have any issues with the fragrance-free formula flaking, nor was it overly difficult to remove, but that’s not reason enough to use it. You do get defined lashes that deliver a fanned out look as promised, but it’s far from fierce. More important, you can get this mascara’s best traits and a lot more from plenty of other top-rated mascaras.

Pros:
  • Creates a defined, fanned lash look.
  • Fragrance free.
Cons:
  • Prone to smudging.
  • Doesn’t live up to the “over-the-top” volume and length claims.
Jar Packaging: No
Tested on animals: Yes

Over-the-top length and volume for your boldest eye lashes ever. Infused with a special blend of paraffin and rice bran waxes, the glossy jet black formula quickly builds and empowers your eye lashes with length and definition. Lash lifting polymers extend and magnify your over the top look.

Water, Paraffin, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Palmitic Acid, Polybutene, Oryza Sativa (Rice) Bran Wax, Mica, VP/Eicosene Copolymer, Ozokerite, Aminomethyl Propanol, Hydrogenated Vegetable Oil, Hydroxyethylcellulose, Stearyl Stearate, Tropolone, Ethylhexylglycerin, Phenoxyethanol.

Revlon At-A-Glance

Strengths: Superior foundations with sunscreen and each of them provide sufficient UVA protection (though one has a disappointing SPF 6); several outstanding concealers and powders; one of the best cream blushes around; great cream eyeshadow and liquid eyeliner; a beautiful selection of elegant lipsticks, lip gloss, and lipliner; some worthwhile specialty products.

Weaknesses: Average eye and brow pencils; inaccurate claims surrounding their Botafirm complex; mostly average to disappointing mascaras.

It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline New York).

Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).

An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.

Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Team.

Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.

For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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