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Wet 'n Wild

Snowmelt Lip Powder

0.07 fl. oz. for $ 6.99
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Wet ‘n Wild’s Snowmelt Lip Powder is an intriguing product that has some positive qualities… but also has qualities that keep it from being a must-have in your makeup routine.

Packaged in a tube with a sponge-tipped wand applicator, the first thing we noticed is that it’s a bit messy if you’re not anticipating the texture. This is a true powder in a tube, so if you pull the wand out too quickly, you’ll wind up with powder all over the place. It’s best to slowly take the wand out straight, without angling it in any way, to ensure this doesn’t happen.

Though this starts as a powder, it remarkably transforms into a creamy texture when it contacts lips, and glides across them with ease (no chalky or dry feeling at all). The color quality is bold from the first swipe, it has a matte finish as claimed, and it wears well for about three to four hours (less if you’re eating or drinking something) before fading to an attractive stain.

Though that’s good, what isn’t are some performance issues: the initial application for some of the shades is patchy, requiring multiple coats for even coverage. It also emphasizes lip lines during its wear time – even if your lip lines aren’t naturally very prominent.

While we appreciate the transformative innovation of this product, we wish it was better in practical use, as the initial wow-factor gives way to some letdowns. As such, we recommend instead alternatives from our list of best lipsticks.

One note: while this product is fragrance free, it does have an initial bitter taste that’s likely the result of one of its other ingredients.

Pros:
  • Has a rich, creamy feel upon application.
  • Color quality is bold.
  • Feels lightweight during its wear time.
  • Wears well before fading to an attractive stain.
Cons:
  • Getting the product out of the tube is somewhat messy.
  • Initial application is patchy.
  • Emphasizes lip lines during its wear time.
Jar Packaging: No
Tested on animals: No

Say it ain't snow! Melt your heart with Snowmelt Lip Powder, Wet n Wild's newest lip formula that transforms from a snow-like powder to a cream texture upon application. The Snowmelt Lip Powder will leave a fresh, lasting tint available in 7 wearable shades. Its buildable, matte formula is flattering for all skin types.

Water/Eau, Glycerin, Propylene Glycol, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Talc, Silica Silylate, Pentylene Glycol, Phenoxyethanol, Triethoxycaprylylsilane, Dextrin, Stevioside, Oryza Sativa (Rice) Starch, Synthetic Fluorphlogopite (in shades 180A, 184B, 884A, 885A), Tin Oxide (in shades 180A, 184B, 884A, 885A). May Contain: Red 30/CI 73360, Titanium Dioxide/CI 77891, Iron Oxides/CI 77491, CI 77492, CI 77499, Yellow 5 Lake/CI 19140, Blue 1 Lake/CI 42090, Red 28 Lake/CI 45410.

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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