10

NYC New York Color

Smooth Skin Perfecting Primer

1.00 fl. oz. for $ 3.99
Expert Rating

Expert Reviews

Community Reviews

Ingredients

Brand Overview

This inexpensive primer has a fluid, lotion-like texture that’s not as silky or smooth as many other primers due to the amount of oil it contains. Best for normal to dry skin, this primer hydrates while mica adds a subtle sheen to skin (which may or may not be to your liking; it can look a bit whitish). This would be rated higher if it contained some beneficial ingredients for skin, but it merely contains a tiny amount of vitamin E (tocopheryl acetate). Although this contains fragrance, the scent is nearly undetectable. In the end, a well formulated moisturizer or serum would work just as well and provide your skin with a range of beneficial ingredients, too.

Jar Packaging: No
Tested on animals: No
Water, Cyclopentasiloxane, Mineral Oil, Propylene Glycol, Glycerin, Stearic Acid, Magnesium Aluminum Silicate, Mica, Isostearic Acid, Triethanolamine, Cetyl Alcohol, Phenoxyethanol, Xanthan Gum, Dimethicone Crosspolymer, Methylparaben, Tocopheryl Acetate, Disodium EDTA, Propylparaben, Ethylparaben, FragranceMay Contain: Titanium Dioxide

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Applethink Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen filma few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

This post may contain affiliate links. Please read our terms of use here.