10

Almay

Smart Shade Powder Blush

for $ 11.50
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

You may be wondering if this blush can really self-adjust to your individual skin tone—the simple answer is: No!. However, like any color cosmetic, the way it looks on your skin will be (to varying degrees) different from how the same shade looks on someone else's skin. Almay is taking the obvious and trying to make it sound customized with this blush, just like they do for other products in their Smart Shade line.

Overall, this is a mediocre, fragrance-free, pressed-powder blush. The shade selection leaves much to be desired, with only two of the shades resembling a blush (Coral and Pink), whereas the Nude shade resembles bronzer. The colors go on sheer, but layer well for more intensity, and they have a subtle sheen with a hint of sparkle. There's really nothing bad about this blush, but there's nothing great about it, either.

Pros:
  • Fragrance-free pressed powder blends on sheer, but layers well if you want more color.
  • Subtle, radiant finish with a hint of sparkle.
Cons:
  • Limited color selection.
  • Does not self-adjust for individual skin tone as claimed.
Jar Packaging: No

Almay At-A-Glance

Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.