Smart Shade Perfect & Correct Primer
Almay claims this primer's "green ribbons neutralize redness, while swirls of lavender pigments even out and brighten skin tone." The swirls look pretty in the bottle, but what you really end up with once you've applied it is a grayish-colored primer that is too sheer to neutralize redness and the lavender doesn't add anything. In fact, the color dulls the complexion. The gel texture dries down to a lightweight finish, but this doesn't make the foundation wear any better.
Despite its downfalls, at least the formula includes some skin-beneficial ingredients like niacinamide and vitamin E, but that doesn't make this otherwise poor-performing product worth using. One other thing to note: This is a fragrance-free formula, which is good news for skin but some may find its natural odor unpleasant.
- Contains skin-beneficial ingredients.
- Fragrance-free formula.
- Too sheer to neutralize redness.
- Turns a grayish cast on skin, which dulls complexions instead of brightening.
- Doesn't make foundation wear any better.
- Some may find the natural odor unpleasant.
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.