Smart Shade Mousse Makeup
In a more extreme way than most foundations, the color you see in each jar of Smart Shade Mousse Makeup isn't necessarily what you get. Upon application, this foundation appears grayish white, but as you blend the creamy, mousse-like texture, the color develops into a natural-looking flesh tone. The limited shade range is categorized for light to deep skin tones, but not every color is flattering (the Medium/Deep shade is on the orangey side).
This foundation's mousse-like texture means it has a bouncy feel that is easy to blend. It offers medium coverage that makes skin tone look seamlessly even. The formula sets to a soft matte finish that works well for all skin types, even oily. If you can find a shade that works for you, this is an excellent option.
Because this is packaged in a jar, use a clean brush or sponge (not your fingers) for the most hygienic application. Also, the formula contains fragrance in the form of ethylene brassylate, but in such a low amount it's not likely to be irritating.
- Mousse-like texture blends smoothly and evenly.
- Soft matte finish works for all skin types.
- Evens skin tone seamlessly while providing medium coverage.
- Limited shade range; watch out for orange undertones in medium/deep shade.
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts