Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum
Almay has been stepping up their makeup game with some noteworthy additions, and we're happy to report their CC cream is no exception! Before we get down to business, if you're wondering what the difference is between CC creams and BB creams, here's the answer: It's all about marketing language, nothing more. Generally, a BB cream from U.S. cosmetics brands is similar to a tinted moisturizer, while a CC cream is more like a liquid foundation, but not always. BB and CC creams typically provide sun protection and may or may not include beneficial ingredients like antioxidants or skin-lightening agents. Neither BB nor CC creams are as revolutionary as they are made out to be, and there is certainly no consistency among products from different brands.
Almay's CC cream is a worthwhile option if you're looking for a lightweight foundation for normal to dry skin. It provides great broad-spectrum sun protection with both synthetic and mineral active ingredients. It also contains an impressive array of skin-beneficial ingredients.
The liquid formula applies easily and sets quickly, providing medium coverage for redness and other imperfections. The result is a natural finish that doesn't look "made up" at all, although it is a bit dewy, and so is not recommended for people with oily skin or with combination skin that tends to be more oily.
This CC Cream wears well most of the day, with some fading after about seven hours of wear. It comes in only three shades, but all three are natural looking for their intended skin tones.
Overall, if you're looking for a lightweight foundation that has some sun-protection benefits, this CC Cream is worth a look the next time you're at the drugstore!
- Provides broad-spectrum sun protection as advertised.
- Has a natural, dewy finish that wears well for several hours.
- Provides effective lightweight coverage for redness and other imperfections.
- Shades are well-suited for their intended skin tones.
- Finish is too dewy for oily skin or for combination skin that's more oily.
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.