Smart Shade Butter Kiss Lipstick

for $ 5.99
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Brand Overview

The spiel behind Smart Shade Butter Kiss Lipstick is that its 12 shades are "expertly coordinated to your unique skintone", as categorized by designations for Light, Light/Medium, and Medium. They stopped short of a color scheme for deep skin tones, but in truth, there are plenty of shades here that would look beautiful on darker complexions.

Generally speaking, the "Light" shades tend to be a bit softer, the "Medium" shades are bolder, and the "Light/Medium" options are somewhere in between. Each designation offers an interpretation of berry, pink, nude and red, and the pigmentation varies between sheer to nearly opaque depending on the shade. All of the colors leave a sheen and some are shimmery as well.

True to name, Smart Shade Butter Kiss Lipstick has a buttery texture that is reminiscent of a hydrating balm plus color all in one. The lightly flavored formula goes on smoothly and is easy to reapply on the go.

The "Smart Shade" concept isn't revolutionary, but if you struggle with picking a lip color, the recommendations may prove helpful or could be construed as gimmicky. Regardless, there are enough attractive colors to choose from no matter your skin tone, so we're going to focus on the fact that this is a great, highly moisturizing lipstick.

Note: This lipstick contains a tiny amount of fragrance, listed as "aroma (flavor)".


  • Buttery-smooth, hydrating formula.
  • Some may find the coordinating skin tone recommendations helpful.
  • Enough attractive shades to suit a variety of tastes.


  • None.

Jar Packaging: No
Polybutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Octyldodecanol, Petrolatum, Hydrogenated Polydecene, Neopentyl Glycol Diethylhexanoate, Simmondsia chinensis Seed Oil (Jojoba), Polyethylene, Ozokerite, Calcium Sodium Borosilicate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Beeswax, Squalane, Zinc Ricinoleate, Butyrospermum Parkii Butter (Shea), Cocos Nucifera Oil (Coconut), Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Tripeptide-1, Tocopheryl Acetate, Synthetic Wax, Silica, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Aroma (Flavor), BHT, Benzoic Acid, May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Red 33 Lake (CI 17200), Blue 1 Lake (CI 42090), Carmine (CI 75470), Red 28 Lake (CI 45410)NOTE: Ingredients may vary by shade from the above listing.

Almay At-A-Glance

Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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