Mally Beauty

Shaping Secret Eyelift Wand

for $ 25.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Shaping Secret Eyelift Wand is an automatic retractable cream-to-powder eyeliner pencil that’s reminiscent of a calligraphy pen. The biggest plus is that the texture, finish, and color of this product make it useful for lining the eyes and filling in the brows. The opposite end of the pencil has a pointed sponge-tip applicator pre-loaded with a coordinating shade of dark powder eyeshadow.

Mally Beauty’s gimmicky claim that this product is an “eye lift in a pen” shouldn’t be taken seriously. Although the angled pencil tip offers a unique design that takes the guesswork out of creating a flattering, upturned cat-eye look, the lifting effect is at best minimal, and not everyone looks good with this type of eyelining technique.

If you want a multi-purpose pencil liner that works equally well for brows and eyelining, give this a go—but don’t buy it because you expect it to make you look (even vaguely) like you’ve had an eye lift.


  • Automatic pencil with a smooth, creamy texture.
  • Unique angled design creates an easy, flattering, cat-eye look.
  • 3 in 1 benefit; use for eyeliner, eyeshadow, and brow shaper.
  • Available in three flattering colors.


  • The finish is slightly prone to smudging.

Jar Packaging: No
Tested on animals: No

Mally Beauty At-A-Glance

Strengths: Impressive concealers; the City Chick Smokey Eye Kit performs beautifully; Evercolor Poreless Face Defender is an excellent alternative to traditional face powder; some good lip color options; Volumizing Mascara; Evercolor Lasting Eyeliner goes beyond typical liquid eyeliners with outstanding staying power; good brow products.

Weaknesses: Couture Color Custom Blush and powder foundation can be difficult to use; potentially irritating makeup remover; the Perfect Prep Soothing Eye Gel is disappointing.

Mally Roncal is a celebrity makeup artist who has worked on some of the most famous faces in Hollywood, not to mention numerous spreads in fashion magazines. After much success as a makeup artist, Roncal launched Mally Beautyher namesake line of makeup and limited skin-care productswith the guiding philosophy that "the things that make us different are the qualities that make us beautiful." Thats a great philosophy, but the question is: Are these quality products with a difference that will help you look and feel more beautiful?

As might be expected, Mally Roncal's celebrity cache created buzz when her line launched, and the chatter has led to a strong following on the QVC shopping channel, which is the primary home of her products. While Roncal knows how to sell a product (She is quite the cheerleader on air!) and she has worked with celebrities, that doesn't automatically mean all the Mally Beauty products are worth buying.

Although there are some well-formulated and innovative products to be found, Mally Beauty has a few misses. The majority of Mally Beauty's eye makeup and eyebrow products perform quite well, they feature a spectacular concealer with sunscreen and there are some good lip color options as well. Mally's Cancellation Conditioning Concealer and Evercolor Poreless Face Defender are top notch worthy of special mention.

On the flipside, Mally Beauty misses the mark with a few of the foundations, primers, and blushes we tried. The foundation we experimented with was especially disappointing because Mally Roncal is known for creating the illusion of perfect, dewy-looking skin, which her Ultimate Performance Professional Foundation didn't accomplish with our team.

We have to give Mally Beauty praise for including helpful application tips, demonstration videos, and full ingredient lists on the company website, and for their wonderful team who was more than helpful in sending products for The Beautypedia Research Team to experiment with. There are some strong options to be found here, as well as others we would recommend skipping and our reviews will steer you toward whats worth your time and money.

For more information about Mally Beauty, call 1-855-625-5948 or visit www.mallybeauty.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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