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Flower Beauty

Secret Service Cover-Up

for $ 7.98
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Flower Beauty's Secret Service Cover Up is a no-frills concealer that, despite one claim it can't live up to, is a good option at a great price.

Flower claims this cream concealer contains Vitamin E for an "anti-aging benefit." Though the ingredient list does show Vitamin E, it's only a small amount - not nearly enough to make a noticeable difference when it comes to anti-aging properties, and vitamin E is hardly an anti-aging powerhouse all by itself.

Despite the vitamin E disappointment, this concealer performs well. It comes in a tube with a doe-foot wand applicator at the end. It's smooth and applies with ease, blending seamlessly into skin for medium coverage of dark circles and imperfections. It stays "wet" just long enough for you to work with it, but dries down to a natural demi-matte finish that stays put all day long.

The only drawback is that Secret Service starts to emphasize lines around the eyes about six hours into its wear time, but this effect can be buffed out with a sponge and, if needed, by adding a dab more concealer.

There are only a handful of shades for light to medium skin tones, but all look natural. All in all, this is a worthy option to check out, and for the price, you won't be out a lot of cash if you want to experiment!

Pros:
  • Applies smoothly and blends seamlessly into skin.
  • Provides medium coverage for dark circles and imperfections.
  • Sets to a natural-looking, semi-matte finish that stays put.
Cons:
  • Can emphasize fine lines around the eyes toward the end of its wear time.
Jar Packaging: No
Tested on animals: No

Strengths: Most products are either minimally fragranced or fragrance-free; some excellent lip products; very good liquid eyeliners; good and long-lasting blushes and powder products; affordable.

Weaknesses: The majority of foundations are mediocre; no products offering SPF; exaggerated anti-aging claims with one foundation and one concealer; a lipliner that tugs on lips; some so-so 2-in-1 products; a lack of foundations for oily skin.

Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many its still the allure of a celebrity name behind a beauty brand thats the draw, not anything else. Thats the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.

Barrymores is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielbergs film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a flower child free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.

Barrymores commercial appeal didnt go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenues in-house cosmetics.

Clicking around on Flower Beautys site, you wont see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. Thats not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although department store quality isnt much of a guideline, given that there are plenty of department store brands that arent as good as their drugstore counterparts!

The Flower Beauty brands strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.

Most of the mascaras perform well and dont clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. Were also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.

On the other hand, just like not all of Barrymores films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations arent impressive. Though both a tinted moisturizer and a BB cream are part of Flowers offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didnt find viable options for those with oily skin. Theres also the issue that a couple of the products are touted on the website for their anti-aging benefits, but Flowers products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.

Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, youre not getting your moneys worth.

As a whole, though, Flower Beauty has a lot of strong suits, and its definitely worth considering if youre in the market for lower-cost makeup products that offer solid performance.

For more information, visit www.flowerbeauty.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.