LOreal Rouge Signature Lasting Matte Lipstick
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L'Oreal Paris

Rouge Signature Lasting Matte Liquid Lipstick

0.23 fl. oz. for $ 11.99
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Brand Overview

L’Oreal’s Rouge Signature Lasting Matte Liquid Lipstick is yet another entry into the brand’s growing lineup of liquid lip options. Sadly, it isn’t among its best!

The packaging is a sleek, slightly bullet-shaped clear tube with black accents that has a standard sponge-tipped wand applicator inside.

The fluid lipstick inside is lightweight and just a couple of swipes provides fully saturated bold color impact. It applies evenly, sets to a soft matte finish, and comes in a wide variety of colors.

This liquid lipstick holds up well for about four hours without fading, although we found that it begins to bleed towards the end of its wear time.

Now for the problematic part: the formula contains a high amount of drying denatured alcohol, which over time does damage to skin, particularly the delicate skin of the lips (see More Info for details). This also has a strong fragrance, and fragrance can cause skin irritation. We do wish L’Oreal would ease up on the fragrance in their makeup, as it’s not doing your skin any favors.

While this has some pleasing aesthetics, the potential problems it causes just aren’t worth it. There are far better options to be found on our list of best lipsticks.

Pros:
  • Provides lightweight yet fully saturated color to lips.
  • Comes in a good variety of colors.
  • Doesn’t fade.
Cons:
  • Bleeds towards the end of its wear time.
  • Contains a high amount of skin-drying denatured alcohol.
  • Includes fragrance, which can irritate lips.

More Info:

Alcohol-Based Products: Research makes it clear that alcohol, as a main ingredient in any product, especially one you use frequently and repeatedly, is a problem.

When we express concern about the presence of alcohol in makeup products, we’re referring to denatured ethanol, which most often is listed as SD alcohol, alcohol denat., denatured alcohol, or (less often) isopropyl alcohol.

When you see these types of alcohol listed among the first six ingredients on an ingredient label, without question the product will irritate and cause other problems for skin. There’s no way around it—these volatile alcohols are simply bad for all skin types.

The reason they’re included in products is because they provide a quick-drying finish, immediately degrease skin, and feel weightless, so it’s easy to see their appeal, especially for those with oily skin. If only those short-term benefits didn’t lead to negative long-term outcomes!

Using products that contain these alcohols will cause dryness, erosion of skin’s protective barrier, and a strain on how skin replenishes, renews, and rejuvenates itself. Alcohol just weakens everything about skin.

The irony of using alcohol-based products to control oily skin is that the damage from the alcohol can actually lead to an increase in breakouts and enlarged pores. As we said, the alcohol does have an immediate de-greasing effect on skin, but it causes irritation, which eventually will counteract the de-greasing effect and make your oily skin look even more shiny.

There are people who challenge us on the information we’ve presented about alcohol’s effects. They often base their argument on a study in the British Journal of Dermatology (July 2007, pages 74–81) that concluded “alcohol-based hand rubs cause less irritation than hand washing….” But, the only thing this study showed was that alcohol was not as irritating as an even more irritating hand wash, which contained sodium lauryl sulfate. So, the study is actually just telling you that one irritant, sodium lauryl sulfate, is worse than another irritant, alcohol.

Not all alcohols are bad. For example, there are fatty alcohols, which are absolutely non-irritating and can be beneficial for skin. Examples that you’ll see on ingredient labels include cetyl alcoholstearyl alcohol, and cetearyl alcohol, all of which are good ingredients for skin. It’s important to differentiate between these skin-friendly alcohols and the problematic alcohols.

References for this information:
Chemical Immunology and Allergy, March 2012, pages 77–80
Aging, March 2012, pages 166–175
Journal of Occupational Medicine and Toxicology, November 2008, pages 1–16
Dermato-Endocrinology, January 2011, pages 41–49
Experimental Dermatology, June 2008, pages 542–551
Clinical Dermatology, September-October 2004, pages 360–366
Alcohol Journal, April 2002, pages 179–190

Jar Packaging: No
Tested on animals: Yes

Less texture, more color: Rouge Signature is a lightweight matte colored ink that delivers intense pigment loads with a weightless, bare-lip sensation. This ultra-comfortable liquid matte colored ink provides lasting matte color and infuses lips with a healthy, even dye of color. The no makeup feel of a stain combined with the color impact of a liquid lipstick. Find your signature shade from our captivating range. Use with our precision applicator to shape and lines lips for a precise and perfectly applied lip.

Water, Dimethicone, Octyldodecanol, Isododecane, Butylene Glycol, Alcohol, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Cetyl PEG/PPG-10/1 Dimethicone, Trimethyl Pentaphenyl Trisiloxane, Disteardimonium Hectorite, Polyglyceryl-4 Isostearate, Magnesium Sulfate, Phenoxyethanol, Propylene Carbonate, Synthetic Fluorphlogopite, PEG/PPG-18/18 Dimethicone, Alumina, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Linalool, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol, Fragrance. May Contain: Titanium Dioxide, Iron Oxides, Red 28 Lake, Red 7, Red 22 Lake, Yellow 6 Lake, Blue 1 Lake, Yellow 5 Lake.

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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