Rose Face Mask
Reformulated since our original review, Fresh’s Rose Face Mask may leave skin feeling softer, but we’re still concerned about the sensitizing effect its fragrance ingredients have below the surface.
Opening the jar this mask comes in releases a wafting flowery scent. That stems from a handful of fragrance ingredients, including rose water and rose oil. Fragrance ingredients, whether natural or synthetic, pose a risk of irritating skin. (See More Info for a deeper dive on how these types of irritating ingredients harm skin.)
That’s too bad considering the formula contains some respectable skin-restoring and soothing ingredients + antioxidant-rich extracts that are good for all skin types. Albeit, the jar packaging hinders the stability and effectiveness of the beneficial air-sensitive ingredients (see More Info).
As for the aesthetics, they’re… interesting. This mask has a sheer brown tint and according to fresh, you get “real rose petals suspended in a silky gel.” The result looks a bit messy (i.e. chunky bits of petals). Nevertheless, it rinses away cleanly leaving skin feeling soft and hydrated.
The bottom line: This is OK, but your skin deserves better. Check out our top-rated face masks instead.
- Contains skin-restoring/soothing ingredients + antioxidants.
- Rinses cleanly, leaving skin feeling soft and hydrated.
- Contains a wafting amount of skin-sensitizing fragrance ingredients.
- Jar packaging hinders the effectives of the formula.
Why fragrance is a problem for skin: Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes a chronic sensitizing reaction on skin.
This reaction in turn leads to all kinds of problems, including disrupting skin’s barrier, worsening dryness, increasing or triggering redness, depleting vital substances in skin’s surface, and generally preventing skin from looking healthy, smooth, and hydrated. Fragrance free is always the best way to go for all skin types.
A surprising fact: Even though you can’t always see or feel the negative effects of fragrant ingredients on skin, the damage will still be taking place, even if it’s not evident on the surface. Research has demonstrated that you don’t need to see or feel the effects of irritation for your skin to be suffering. Much like the effects from cumulative sun damage, the negative impact and the visible damage from fragrance may not become apparent for a long time.
References for this information:
Biochimica and Biophysica Acta, May 2012, pages 1410–1419
Aging, March 2012, pages 166–175
Chemical Immunology and Allergy, March 2012, pages 77–80
Experimental Dermatology, October 2009, pages 821–832
Skin Pharmacology and Physiology, 2008, pages 191–202
International Journal of Toxicology, Volume 27, 2008, Supplement, pages 1–43
Food and Chemical Toxicology, February 2008, pages 446–475
American Journal of Clinical Dermatology, 2003, pages 789–798
Jar packaging: Beneficial anti-aging ingredients, which include all plant extracts, almost all vitamins, antioxidants, and other state-of-the-art ingredients, are unstable, which means they begin to break down in the presence of air. Once a jar is opened and lets air in, these important ingredients begin to deteriorate, becoming less and less effective. Routine exposure to daylight also is problematic for these ingredients.
Jar packaging is also unsanitary because you dip your fingers into the jar with each use, contaminating the product. This stresses the preservative system, leading to further deterioration of the beneficial ingredients.
Remember: The ingredients that provide the most benefit in addressing visible signs of aging must be in airtight or air-restrictive packaging to remain effective throughout usage. Buying products in this type of packaging means that the ingredients have the best chance of remaining effective—to the benefit of your skin!
References for this information:
Pharmacology Review, July 2013, pages 97–106
Dermatologic Therapy, May-June 2012, pages 252–259
Current Drug Delivery, November 2011, pages 640–660
Journal of Agricultural Food Chemistry, May 2011, pages 4676–4683
Journal of Biophotonics, January 2010, pages 82–88
Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1–10
Real rose petals suspended in a silky gel that hydrates and tones for supple, dewy skin.
The story of how Boston-bred "fresh" came into existence is full of compelling adjectives and phrases like "dynamic," "passions," "inspiration," and "destined to create." It seems that back in 1991, two happy newlyweds, both with artistic backgrounds, felt there was a void in the world of luxury bath soaps. They searched far and wide, but could not find a soap that met their criteria. They began experimenting, gained a following for what they developed, and fresh was born.
Their success has led them from a single boutique in Boston to a series of shops in New York City and a presence in upscale department stores such as Bergdorf Goodman and Neiman Marcus. In 2000, fresh was purchased by luxury good purveyor (and owner of Sephora) LVMH, which is not surprising given fresh's price point and positioning.
Naturally, given all of this attention, fresh quickly expanded beyond soaps. They now also offer "future of beauty" products that capitalize on such innocuous-sounding, good-for-you ingredients as black tea, rice, and soy, coupled with the latest scientific advances. In other words, according to fresh, they're giving you the best of nature and science, with a heavy accent on natural (even though in most cases it's the synthetic ingredients that are responsible for their product's texture and functionality).
In the marketing copy each fresh product includes a history of how it came to be. It's pleasant to read about products inspired by stories passed down from one generation to the next, and about cultural secrets that have been discovered, incorporated into cosmetic potions, and adorably packaged for your "fresh lifestyle" experience. However, we wouldn't encourage anyone to rely on fables and anecdotal information when it comes to making serious decisions about how to care for your skin, any more than you would do so to make dietary or health-care decisions. What your grandmother ate or what your great-grandmother put on her skin is no more relevant than basing your computer needs on what they were using back then. We now know a lot more about skin care than ever before in history. Going back to the old ways may sound idealistic, but that doesn't take the best care of you.
Almost the entire fresh premise revolves around their products' fragrance content. For all their talk of cutting-edge technology and the wisdom of traditional remedies, what you will notice most about all of these products is the almost overpowering fragrance. Compared with countless other skin-care and hair-care lines, including Aveda, Bath & Body Works, and Origins, fresh is far more perfumedand that spells trouble for all skin types. Perfume and eau de cologne, natural or otherwise, are serious problems for skin. The irony is that fresh's signature scents are what put them on the map, and what continue to enthrall consumers. (Women find it hard to give up fragrance in their skin-care products, just like lots of women can't eschew sun tanning, smoking, or using overly expensive skin-care products.) In contrast, many of the natural ingredients in fresh products are present only for show, not effect, and the effects from the beneficial plants are impeded by irritating plant extracts.
From facial skin care to body and hair care, fresh products are a collection of relatively standard to below-average formulations counting on the romanticized stories behind them to help them make the leap from store shelf to your home, and that seems to be happening quite a lot. However, very few of fresh's facial-care products have anything that approaches the current state of the art, especially in regard to interesting skin-identical ingredients, anti-irritants, or antioxidants. And for all the fancy posturing, their soaps are just that, soap, and the fragrance is the only unique aspect of each. None of this makes for superior skin care.
For more information about fresh visit www.fresh.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.