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fresh

Rose Deep Hydration Facial Toner

8.40 fl. oz. for $ 44.00
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Brand Overview

What a shockingly bad formula. We could just stop there but you deserve to know the details.

Rose Deep Hydration Facial Toner comes in clear bottle with rose petals floating in its liquid formula. While that may look pretty and seem soothing from the outside, its fragranced formula is anything but hydrating or beautiful for skin in any way. In fact, this is little more than eau de cologne, and that's not skincare.

Chief among the fragrant offenders is rose oil, which in combination with the other fragrance chemicals, poses a distinctive risk of aggravating skin. (See More Info for the full repercussions of fragrance on skin.)

Aside from that issue, this toner offers some beneficial skin-replenishing ingredients and a hydrating texture ideal that could have been great for dry skin. Considering that you can get that from a toner that omits irritating fragrance, we suggest checking out our top-rated toners instead.

Pros:
  • Hydrating texture.
  • Contains some beneficial skin-replenishing ingredients.
Cons:
  • Potently fragranced, which spells trouble for all skin types, especially sensitive.
  • The smell is so strong that it actually gave one our staffers a headache!
More Info:

Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes a chronic sensitizing reaction on skin.

This reaction in turn leads to all kinds of problems, including disrupting skin's barrier, worsening dryness, increasing or triggering redness, depleting vital substances in skin's surface, and generally preventing skin from looking healthy, smooth, and hydrated. Fragrance free is always the best way to go for all skin types.

A surprising fact: Even though you can't always see or feel the negative effects of fragrant ingredients on skin, the damage will still be taking place, even if it's not evident on the surface. Research has demonstrated that you don't need to see or feel the effects of irritation for your skin to be suffering. Much like the effects from cumulative sun damage, the negative impact and the visible damage from fragrance may not become apparent for a long time.

References for this information:

Biochimica and Biophysica Acta, May 2012, pages 1,410–1,419

Aging, March 2012, pages 166–175

Chemical Immunology and Allergy, March 2012, pages 77–80

Experimental Dermatology, October 2009, pages 821–832

Skin Pharmacology and Physiology, 2008, pages 191–202

International Journal of Toxicology, 2008, Supplement, pages 1–43

Food and Chemical Toxicology, February 2008, pages 446–475

American Journal of Clinical Dermatology, 2003, pages 789–798

Jar Packaging: No
Tested on animals: Yes
Tone down pores. Tone up hydration. Fresh Rose Deep Hydration Facial Toner is a cleansing toner that removes impurities and refines the appearance of pores for a deeply hydrated, healthy-looking, velvety soft complexion. Infused with real rose petals, the gentle formula clears the skin of surface debris, pollution particles, and residual impurities, while leaving it feeling refreshed and prepped for the skincare ritual that follows. It also contains rosewater and rose flower oil to help soothe and nourish the skin, while angelica leaf extract and hyaluronic acid help to retain moisture.
Water, Glycerin, Butylene Glycol, Rosa Centifolia Flower, Rosa Damascena Flower Water, Rosa Multiflora Fruit Extract, Angelica Keiskei Extract, Rosa Damascena Flower Oil, Sodium Hyaluronate, PEG-150, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Sodium Citrate, Xanthan Gum, Citric Acid, BHT, Fragrance, Phenoxyethanol, Citronellol, Geraniol.

fresh At-A-Glance

The story of how Boston-bred "fresh" came into existence is full of compelling adjectives and phrases like "dynamic," "passions," "inspiration," and "destined to create." It seems that back in 1991, two happy newlyweds, both with artistic backgrounds, felt there was a void in the world of luxury bath soaps. They searched far and wide, but could not find a soap that met their criteria. They began experimenting, gained a following for what they developed, and fresh was born.

Their success has led them from a single boutique in Boston to a series of shops in New York City and a presence in upscale department stores such as Bergdorf Goodman and Neiman Marcus. In 2000, fresh was purchased by luxury good purveyor (and owner of Sephora) LVMH, which is not surprising given fresh's price point and positioning.

Naturally, given all of this attention, fresh quickly expanded beyond soaps. They now also offer "future of beauty" products that capitalize on such innocuous-sounding, good-for-you ingredients as black tea, rice, and soy, coupled with the latest scientific advances. In other words, according to fresh, they're giving you the best of nature and science, with a heavy accent on natural (even though in most cases it's the synthetic ingredients that are responsible for their product's texture and functionality).

In the marketing copy each fresh product includes a history of how it came to be. It's pleasant to read about products inspired by stories passed down from one generation to the next, and about cultural secrets that have been discovered, incorporated into cosmetic potions, and adorably packaged for your "fresh lifestyle" experience. However, we wouldn't encourage anyone to rely on fables and anecdotal information when it comes to making serious decisions about how to care for your skin, any more than you would do so to make dietary or health-care decisions. What your grandmother ate or what your great-grandmother put on her skin is no more relevant than basing your computer needs on what they were using back then. We now know a lot more about skin care than ever before in history. Going back to the old ways may sound idealistic, but that doesn't take the best care of you.

Almost the entire fresh premise revolves around their products' fragrance content. For all their talk of cutting-edge technology and the wisdom of traditional remedies, what you will notice most about all of these products is the almost overpowering fragrance. Compared with countless other skin-care and hair-care lines, including Aveda, Bath & Body Works, and Origins, fresh is far more perfumedand that spells trouble for all skin types. Perfume and eau de cologne, natural or otherwise, are serious problems for skin. The irony is that fresh's signature scents are what put them on the map, and what continue to enthrall consumers. (Women find it hard to give up fragrance in their skin-care products, just like lots of women can't eschew sun tanning, smoking, or using overly expensive skin-care products.) In contrast, many of the natural ingredients in fresh products are present only for show, not effect, and the effects from the beneficial plants are impeded by irritating plant extracts.

From facial skin care to body and hair care, fresh products are a collection of relatively standard to below-average formulations counting on the romanticized stories behind them to help them make the leap from store shelf to your home, and that seems to be happening quite a lot. However, very few of fresh's facial-care products have anything that approaches the current state of the art, especially in regard to interesting skin-identical ingredients, anti-irritants, or antioxidants. And for all the fancy posturing, their soaps are just that, soap, and the fragrance is the only unique aspect of each. None of this makes for superior skin care.

For more information about fresh visit www.fresh.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.