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M.A.C.

Rollerwheel Liquid Liner

0.03 fl. oz. for $ 21.00
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Brand Overview

M.A.C. has some great eyeliners, but unfortunately Rollerwheel Liquid Liner isn't one of them. The "rollerwheel" applicator (shaped like a mini pizza cutter) is supposed to act like "training wheels" for liquid lining. In reality, it's too rigid and hard to control.

After a couple weeks of playing with the spinning disk applicator, we found it was hit or miss… but mostly miss. 90% of the time, the line looked uneven or oddly angled—and we were applying this exactly as directed.

We also found that it didn't layer well (as you go over an area twice, it picks up some of the pigment with it). Rollerwheel also isn't as long wearing as we've come to expect from other M.A.C. liners—if you accidentally touch the liner or have watery eyes, expect some smudging.

We were only able to get our hands on the "Rollin' Black Shine" shade, but we noticed a lot of customer reviews mention that the matte shades feel tightening as they dry—to the point where it becomes uncomfortable on skin. Considering the high amount of film forming agents and alcohol, we're not surprised at this reported reaction. The alcohol is likely to trigger immediate sensitivity for some, and is bad for skin overall; learn why in the More Info section.

Long story short, you're better off sticking to one of our top-rated eyeliners here.

Pros:
  • Ummm... none.
Cons:
  • Rollerwheel is difficult to control and doesn't allow for any flexibility.
  • The lines tend to come out rigid or oddly angled.
  • High amount of alcohol poses a risk to skin.
  • Doesn't offer the long-wearing performance we've come to expect from M.A.C.
More Info:

Research makes it clear that alcohol, as a main ingredient in any skincare product, especially one you use frequently and repeatedly, is a problem.

When we express concern about the presence of alcohol in skincare or makeup products, we're referring to denatured ethanol, which most often is listed as SD alcohol, alcohol denat., denatured alcohol, or (less often) isopropyl alcohol.

When you see these types of alcohol listed among the first six ingredients on an ingredient label, without question the product will irritate and cause other problems for skin. There's no way around it—these volatile alcohols are simply bad for all skin types.

The reason they're included in products is because they provide a quick-drying finish, immediately degrease skin, and feel weightless, so it's easy to see their appeal, especially for those with oily skin. If only those short-term benefits didn't lead to negative long-term outcomes!

Using products that contain these alcohols will cause dryness, erosion of skin's protective barrier, and a strain on how skin replenishes, renews, and rejuvenates itself. Alcohol just weakens everything about skin.

The irony of using alcohol-based products to control oily skin is that the damage from the alcohol can actually lead to an increase in breakouts and enlarged pores. As we said, the alcohol does have an immediate de-greasing effect on skin, but it causes irritation, which eventually will counteract the de-greasing effect and make your oily skin look even more shiny.

There are people who challenge us on the information we've presented about alcohol's effects. They often base their argument on a study in the British Journal of Dermatology (July 2007, pages 74–81) that concluded "alcohol-based hand rubs cause less irritation than hand washing…." But, the only thing this study showed was that alcohol was not as irritating as an even more irritating hand wash, which contained sodium lauryl sulfate. So, the study is actually just telling you that one irritant, sodium lauryl sulfate, is worse than another irritant, alcohol.

Not all alcohols are bad. For example, there are fatty alcohols, which are absolutely non-irritating and can be beneficial for skin. Examples that you'll see on ingredient labels include cetyl alcohol, stearyl alcohol, and cetearyl alcohol, all of which are good ingredients for skin. It's important to differentiate between these skin-friendly alcohols and the problematic alcohols.

References for this information:

Chemical Immunology and Allergy, March 2012, pages 77–80

Aging, March 2012, pages 166–175

Journal of Occupational Medicine and Toxicology, November 2008, pages 1–16

Dermato-Endocrinology, January 2011, pages 41–49

Experimental Dermatology, June 2008, pages 542–551

Clinical Dermatology, September-October 2004, pages 360–366

Alcohol Journal, April 2002, pages 179–190

Jar Packaging: No
Tested on animals: Yes
An eye liner with a groundbreaking spinning disk applicator that acts like training wheels for liquid lining.
Water, Alcohol Denat., Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Butylene Glycol, Sodium Polymethacrylate, Silica, Sorbitol, Tocopherol, Ethylhexylglycerin, C12-15 Alkyl Benzoate, Polymethyl Methacrylate, Sodium Laureth-12 Sulfate, Ammonium Hydroxide, Xanthan Gum, Phenoxyethanol. May contain: Mica, Titanium Dioxide, Iron Oxides, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Ferric Ammonium Ferrocyanide, Ferric Ferrocyanide, Ultramarines, Yellow 5 Lake

M.A.C. Cosmetics At-A-Glance

What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. Cosmetics is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes.

When it comes to skincare you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!

M.A.C.'s salespeople are often trained makeup artists, too. This is especially true in the freestanding M.A.C. boutiques, where the staff tends to be true makeup artists.

Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.

Strengths: Some impressive moisturizers; praiseworthy foundations in a mostly gorgeous range of shades; good concealers; several great powder-based products including blush, bronzer, and eyeshadow in various finishes; dizzying array of lipstick shades in mostly sumptuous formulas; several very good mascaras (regular and waterproof); top-notch makeup brushes; many of the Prep + Prime products work as claimed.

Weaknesses:A few products with high levels of potential skin irritants.

For more information about M.A.C. Cosmetics call (800) 588-0070 or visit www.maccosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.