Revitalift Complete Anti-Wrinkle and Firming Moisturizer SPF 30 Day Lotion
The good news about this daytime moisturizer with sunscreen is that L’Oreal included an ample amount of avobenzone for reliable UVA protection. (Never mind that not too long ago their press releases for the sunscreen ingredient Mexoryl SX depicted avobenzone as an inferior option for UVA protection.)
It’s also good news that this moisturizer for normal to slightly dry skin has a silky, fluid texture that works beautifully under makeup. We also were impressed with the range of antioxidants, water-binding agents, and the addition of the cell-communicating ingredient adenosine, but our enthusiasm was dampened by the inclusion of several fragrance chemicals. The fragrance chemicals are known to cause irritation, and coupled with the amount of synthetic sunscreen actives, have the potential to make this daytime moisturizer more irritating than it would be without fragrance. Still, this deserves a Good rating because the pros outweigh the cons, and the price isn’t out of line, either. This doesn’t contain pure retinol, but instead contains retinyl palmitate, a blend of retinol with a fatty acid. The small amount isn’t likely to have much antiwrinkle effect, but it still should provide antioxidant benefit to skin.
New lightweight anti-wrinkle and firming lotion works by combining Pro-Retinol A with Elastin Complex. Helps the skins elasticity and SPF 30 UVA/UVB sunscreen to help protect your skin from the harmful rays of the sun.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.