Paula's Choice Skincare Smoothing Primer Serum SPF 30

Paula's Choice Skincare

Smoothing Primer Serum SPF 30

1.00 fl. oz. for $ 32.00
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Brand Overview

Paula's Choice Skincare's Smoothing Primer Serum SPF 30 goes beyond the average makeup primer by providing broad-spectrum sun protection and considerable amounts of anti-aging ingredients comparable to what you'd get from a well formulated serum. The result? Makeup that applies evenly, looks fresh and smooth all day while your skin reaps long-term skincare benefits!

Dispensed via the opaque squeeze tube packaging, the clear, velvety texture glides over skin like silk. Although the formula initially imparts dewy shine, it sets to a healthy-looking, non-greasy finish that hydrates skin.

The serum-like consistency helps smooth skin's texture so that your foundation meshes seamlessly with skin (instead of grabbing in dry areas, pooling in pores, etc.). It provides a smooth, flexible finish that moves with skin so your foundation won't "crack" or crinkle as the day wears on.

As for the anti-aging benefits, there's a lot to smile about here. Skin is treated to a mix of soothing agents and antioxidant-rich green tea, coffee seed, retinyl palmitate, licorice extract and chamomile to help defend against the effects of pollution and subsequent signs of aging.

We also appreciate the multitasking broad-spectrum SPF 30 (synthetic-based), which helps prevent premature aging. A clear finish SPF-based product is a rarity, which makes this a great option suitable for ANY skin tone.

The lightweight, fragrance-free formula works well with most skin types (unless you have very oily skin, in which case you may want something more mattifying) and layers nicely with your other skincare and makeup products. It is suitable for acne-prone skin, too.

Between Smoothing Primer Serum SPF 30's ability to enhance foundation wear all day long and its major skin benefits, this is a multitasking primer at its finest!

  • Helps smooth skin's texture for flawless foundation wear.
  • Flexible finish prevents foundation from crinkling as the day wears on.
  • Absorbs down to a healthy-looking, non-greasy finish that hydrates skin.
  • Soothing, antioxidant-rich formula helps defend against the effects of pollution.
  • Provides broad-spectrum sun protection.
  • Colorless finish, suitable for any skin tone.
  • Lightweight, fragrance-free, multitasking formula.
  • None.
Jar Packaging: No
Tested on animals: No

Smoothing Primer Serum SPF 30 is a lightweight, silky primer serum that combines broad spectrum SPF 30 sun protection with a mix of plant-based, soothing antioxidants known to safeguard skin from environmental damage. But that’s just the beginning, because this anti-aging primer also beautifully enhances makeup application and wear, so you’ll see better-looking skin and makeup.

Active Ingredients: Avobenzone 2%, Homosalate 4.0%, Octinoxate 6.0%, Octisalate 4.0%. Other Ingredients: Isododecane (texture enhancer), Dimethicone/Vinyl Dimethicone Crosspolymer (texture enhancer/skin-softening), Butyloctyl Salicylate (skin-softening),Polysilicone-11 (texture enhancer), Bisabolol (skin soothing), Coffea Arabica (Coffee) Seed Extract (antioxidant), Glycyrrhiza Glabra (Licorice) Root Extract (antioxidant/skin soothing), Chamomilla Recutita (Matricaria) Flower Extract (antioxidant/skin soothing), Retinyl Palmitate (antioxidant), Aloe Barbadensis Leaf Extract (hydration), Calluna Vulgaris Flower Extract, Camellia Sinensis Leaf Extract (antioxidants), Chlorella Vulgaris Extract (antioxidant), Caprylic/Capric Triglyceride (skin-replenishing), Physalis Angulata Extract (skin soothing), Pyrus Malus (Apple) Fruit Extract (skin-restoring), Diethylhexyl Syringylidenemalonate (antioxidant).

Paula's Choice Skincare At-A-Glance


Paula's Choice Skincare was established in 1995 when best-selling beauty author and consumer advocate Paula Begoun (known as The Cosmetics Cop) decided to develop her own products.

As a natural evolution of Paula's personal mission to help consumers find the best products for their skin, the line has grown into an extensive range of skincare and makeup products that are formulated to meet the needs of almost every skin type and skin concern imaginable, from acne to wrinkles.

Paulas Choice Skincare relies on published research where available to discover the best ingredients for skin. Stable packaging is another feature of the brand, using innovative, opaque, and air-tight or air-restrictive components that keep antioxidants and other light- and air-sensitive ingredients from breaking down. The line is also 100% fragrance-free.

Disclosure: Paula Begoun is the creator of Beautypedia and founder of Paula's Choice Skincare products. Reviewing thousands of skincare and makeup products over the past 30 years, both on this site and in her best-selling books, Paula's mission has always been to help consumers find the best products possible for their skin. The Beautypedia Team proudly and unequivocally maintains this commitment. In addition, The Beautypedia Team reviews all products using the same rating standards and criteria, whether it is a Paula's Choice product or another brand.

Why are Paula's Choice Skincare products rated highly? The Paula's Choice Skincare Team would not launch a product unless it was worthy of a high rating from The Beautypedia Team. Paula and The Beautypedia Team were researching and reviewing products long before Paula's Choice Skincare ever existed and consumers were constantly requesting a skincare brand that met all of Beautypedias criteria. As a result, The Paula's Choice Skincare Team was created and uses the same research and criteria to formulate Paula's Choice products as The Beautypedia Team uses to review products.

For more information about Paula's Choice, call (800) 831-4088 or visit

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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