Replenishing Rich Moisturiser
Given its name, Simple's Replenishing Rich Moisturizer sounds like it delivers heavy-duty hydration. Unfortunately, while it's not bad, it just doesn't have what it takes to rank among the very best, or even the good, moisturizers out there.
This lotion-textured moisturizer comes in an opaque bottle with a flip-top cap. It's fragrance free and delivers instant moisture to skin, thanks to the inclusion of emollients and some skin-renewing ingredients. It absorbs quickly without leaving a greasy feel, making it especially good for use on hands (although it isn't marketed as a hand cream).
So, why doesn't this rate higher? Because it is really an average formula that lacks state-of-the-art beneficial ingredients to help skin look and feel smoother and plumper and to help fight the look of aging. This claims to double skin's hydration, which would be nice, but skin needs so much more than that! Your skin also needs antioxidants, skin-replenishing ingredients, and skin-renewing ingredients to truly look and feel better.
As is, the only thing Replenishing Rich Moisturizer has is a great price point, but in this case it isn't a bargain for your skin.
- Contains a couple of good skin-replenishing ingredients.
- Fragrance free.
- Formula is below average, lacking state-of-the-art ingredients for skin.
Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well... simple! Back then and presently, the brand's claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.
For the most part, we're happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.
That doesn't mean there aren't a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.
Note that if your sensitive skin is accompanied by redness, Simple simply doesn't go far enough. Minimalist formulas are one thing if you're operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That's one area where Simple falters. Maybe the next revamp will correct this deficiency; what's been done to date has us encouraged.
For more information about Simple (owned by Uniliver) products visit www.simpleskincare.com. Because Simple products are sold in mainland China, where animal testing is required on imported cosmetics, we do not consider them to be a cruelty-free brand.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.