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Almay

Really Real Brows

0.29 fl. oz. for $ 8.49
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Almay’s Really Real Brows are really good, but only if you already have naturally-full brows. If not, you can still benefit from this tinted brow gel, but you’ll need to pair it with another brow-enhancing product such as a brow pencil.

Really Real Brows is packaged in a standard cylindrical component with a wand-style applicator with a thin, longer-than-average spoolie brush that works smoothly to apply this sheer tint to brows.

The directions indicate to apply in short, upward strokes, which is indeed the best way to apply this and have it look natural. Because this is a thin-textured gel, you’ll get soft color and a groomed look with light hold, but this isn’t impactful enough to fill in “holes” between brow hairs—that’s why it’s a poor option to use solo if your brows are sparse.

The formula doesn’t take long to dry, but once it does you’ll notice it feels slightly sticky. Brows also feel a bit dry, despite Almay’s’ claim that this “conditions with a special blend of ingredients” said to include marula oil. On the upside, this is alcohol- and fragrance-free.

Almay offers two tints (light and medium brown) and a clear (colorless) shade. The Clear shade works for all brow colors, of course, but if you want the tint and don’t have brunette brows, you’re out of luck. The lighter brown shade will be too dark for blonde brows while being unsuitable for red or auburn brows.

In the end, this brow enhancer has more going for it than against it, but today’s best brow gels are where you’ll want to start.

Pros:
  • Easy to apply, fast-drying formula.
  • Adds sheer, natural-looking color to brows.
  • Fragrance- and alcohol-free.
Cons:
  • Limited shade range.
  • Leaves brows feeling a bit sticky and dry.
  • Doesn’t do much if you have thin, sparse brows.
Jar Packaging: No

Get really real brows with the Almay Brow Styler eyebrow mascara that shapes, grooms, and fills for fuller, natural looking brows! All-day wear eyebrow mascara; Unique mascara shapes, grooms, and fills for fuller, natural looking brows; Conditions with a special blend of ingredients, including Marula Oil.

Aqua/Water/Eau, Glycerin, PVP, Ammonium Acryloyldimethyltaurate/VP Copolymer, Cocos Nucifera (Coconut) Oil, Opuntia Ficus-Indica Seed Oil, Salvia Hispanica Seed Oil, Sclerocarya Birrea Seed Oil, Caprylyl Glycol, 1,2-Hexanediol, Trisodium EDTA, Tocopheryl Acetate, Phenoxyethanol, Iron Oxides (CI 77491,77492, 77499).

Almay At-A-Glance

Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.