Q10 Face Serum
The Inkey List’s Q10 Face Serum ranks among the brand’s most impressive and affordable products and comes highly recommended for all skin types.
Packaged in a short, opaque plastic bottle with a dispensing cap, this lotion-like serum is easy to apply, although not quite as silky or smooth-finishing as several other serums from this brand. That’s not a negative, just a comparative note. What Q10 Face Serum lacks in aesthetics becomes a non-issue if you plan to apply sunscreen or moisturizer over it, as we suspect most people will do.
This serum contains the powerful antioxidant that’s part of the product’s name, although it’s listed by its technical name of ubiquinone. This ingredient not only offers antioxidant benefit, it also has a “kickstart” effect on skin’s cellular energy, which tends to slow with age. Essentially, ubiquinone can spur skin to act more like it did when it was younger, before environmental damage set in.
Formulated for all skin types, Q10 Face Serum doesn’t stop at one superstar ingredient. Skin is treated to beneficial fatty acids such as those found in squalane and lecithin as well as antioxidant soy, vitamin E (tocopheryl acetate), and the same peptides found in The Inkey List’s Collagen Booster Face Serum, which costs more for what is, in our view, an inferior formula (although it’s still no slouch).
For less than $10, you’re getting a very good mix of proven antioxidants, replenishing fatty acids, and intriguing peptides that can (at least in lab research) signal skin to make better collagen so you’ll see firmer, less lined skin. What are you waiting for?
- Coenzyme Q10 (ubiquinone) is a very good antioxidant.
- Contains beneficial natural fatty acids.
- Includes supporting antioxidants like soy and vitamin E.
- The peptides are likely deliver firmer skin, fewer wrinkles.
- Packaged to keep the delicate ingredients stable during use.
- Fragrance free.
Q10 is a powerful antioxidant that helps to protect the skin from environmental stress. With an added syn-tacks dual peptide and squalane, this light, hydrating serum also helps to reduce the appearance of fine lines and wrinkles.
The Inkey List is the creation of Colette Newberry and Mark Curry, respectively the former branding and product developers of the widespread UK-based drugstore chain Boots, which has its own namesake skin care line. As with a number of up-and-coming “indie” brands, the media coverage centers on their inexpensive products with minimalist formulas that tend to focus on a single star ingredient, such as hyaluronic acid, squalane, or retinol.
If you’re wondering about the inspiration for the name, it’s the pronunciation of the acronym “INCI,” which stands for the International Nomenclature of Cosmetic Ingredients, an agreed-upon, regulated list of how cosmetics ingredients should be identified on product labels. Each product has its chief ingredient listed on the packaging with dictionary-style writing underneath showing how the name is phoneticized, a clever and slightly erudite touch.
Though the formulas are somewhat basic, The Inkey List gets its packaging spot-on – all products are in opaque containers, with no jars or clear containers to be found. Fragrance isn’t on this brand’s radar, either--at least not in terms of adding it to their products (which will make your skin very happy).
We’d like to see more complex formulas, but then again such formulas cost more to make, and The Inkey List is mostly a bargain brand. We wrote “mostly” because in some cases, on an ounce-per-ounce basis, The Inkey List costs just as much as some other brands offering the same type of products (like leave-on exfoliants) in larger sizes.
Even with the predominantly one-note ingredient theme, the brand typically includes beneficial ingredients in efficacious amounts and skips irritants, with the exception of a couple a products that contain witch hazel water and drying denatured alcohol.
That aside, the brand offers a good selection of effective products, something we’re always glad to see. The Inkey List is sold exclusively in the U.S. at Sephora; you can learn more about the brand here: https://www.sephora.com/brand/the-inkey-list.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.