Pure Finish Mineral Tinted Moisturizer SPF 15
Forget the mineral portion of this product’s name—that’s just Arden jumping on the mineral makeup bandwagon. Besides, there is nothing particularly “mineral” about this makeup. Nonetheless, this tinted moisturizer is worthy of your attention for better reasons, starting with its in-part titanium dioxide sunscreen. The texture is light yet creamy and the finish decidedly moist, almost to the point of being glow-y, but this doesn’t contain obvious shimmer. You’ll get sheer to light coverage on par with what most tinted moisturizers provide. Formula-wise, it’s a nice touch that this contains some skin-identical ingredients and antioxidants, while also being fragrance-free. It is best for normal to dry skin, and all of the shades are worth considering.
Note: This product was recently downgraded from 5-stars to 4-stars due to its less-than-optimal SPF rating. Although this does provide sun protection, it's less than SPF 30. The problem? Health experts and medical boards around the globe agree that SPF 30 or greater is best when it comes to providing a reliable defense against the damage the sun can do. Yes, a foundation with less than SPF 30 is acceptable if your daytime moisturizer is rated SPF 30 or greater, but we wouldn't want anyone thinking an SPF under 30 is the best for skin. See More Info for details.
Sunscreens Rated Lower than an SPF 30: An extensive body of research and a growing number of medical organizations around the world have determined that a sunscreen rated SPF 30 or greater is mandatory to ensure adequate sun protection.
Although a sunscreen rated lower than 30 will provide protection at the SPF number on the label and may claim broad-spectrum protection, we always point out when it does not have a rating of SPF 30 or greater because that's so important for the health and appearance of your skin.
References for this information:
Journal of Clinical Oncology, September 2016, ePublication
Photodermatology, Photoimmunology, and Photomedicine, August 2014, pages 212–219
The Journal of Clinical and Aesthetic Dermatology, September 2012, pages 18–23
Journal of the American Academy of Dermatology, May 2008, Supplemental, pages S149–S154
Elizabeth Arden At-A-Glance
Strengths: Some excellent serums and a few noteworthy moisturizers; praiseworthy concealers; a handful of well-formulated makeup products including foundation, blush, eyeshadow, and lipstick.
Weaknesses: No products for those battling blemishes; several products whose sunscreen lacks sufficient UVA protection; most of the foundations with sunscreen fail to provide sufficient UVA protection; lackluster eye and brow pencils; some problematic lip color products; jar packaging weakens some otherwise great formulas.
Former nurse Elizabeth Arden was a pioneer in the beauty industry. At the turn of the 20th century, Arden began her legacy when she opened her first salon, with the now-familiar red door. Over the next several years she introduced new products and services to women unaccustomed to such choices, and almost single-handedly made it acceptable for modern women to wear makeup. And while Arden understood and met these beauty needs, she was also adept at self-promotion and packaging, helping to solidify the idea that what holds the product should be as beautiful as the woman who uses it. She was the front-runner in the cosmetics industry for quite some time, until another young go-getter by the name of Estee Lauder began her own empireone that would eventually lead to the Elizabeth Arden line being almost an afterthought in the mind of many consumers.
Not only has Arden's image been diminished over the years due to odd distribution patterns (consumers were getting mixed messages as this prestige line began showing up in drug and discount chain stores), but also through their own formulary mistakes and seeming unwillingness to pay attention to current research. Given the history of this line and several outstanding products they've produced in the past, it's very frustrating that what's offered today is such a mishmash of good and bad, with a hefty dose of average. Arden still has several sunscreens that fall short by leaving out sufficient UVA protection. In contrast, Estee Lauder and the Lauder-owned lines have their sunscreen acts together and consistently impress by including other state-of-the-art goodies to amplify the environmental protection of their moisturizers.
Many of Arden's products also contain potentially problematic ingredients or are packaged in a way that puts the light- and air-sensitive ingredients at risk of breaking down shortly after the product is opened. Given Elizabeth Arden's (the woman) pioneering, innovative spirit,we can't imagine her being completely pleased with the state of her namesake skin-care line (Arden passed away in 1966). Having the gorgeous Catherine Zeta-Jones as a spokesmodel for most of theearly 2000smay have raised more interest in this brand than in years past, but a pretty face and eye-catching ads don't always translate to good skin care, as evidenced by the reviews on this site. There are some very impressive products in this line, but it's definitely one that demands careful attention to what you're buying lest you put your skin at risk.
For more information about Elizabeth Arden, call (800) 326-7337 or visit www.elizabetharden.com.
Elizabeth Arden Makeup
Cosmetics trailblazer Elizabeth Arden may have been single-handedly responsible for bringing modern makeup to American women (she opened the famous Red Door Salon in 1910 and formulated the first blush and tinted powders in 1912), but today's lineup of Arden makeup has far more disappointments than its pioneering namesake would have liked.Most of the Arden foundations with sunscreen either leave out the five prime UVA-screening active ingredients or because their SPF numbers are unnecessarily low. Either way,only oneof the foundations with sunscreens can be relied on as your sole source of facial sun protection.
In contrast to the mostlydisappointing foundations, you'll be pleased with what Arden offers for concealer, eyeshadow, lipstick, and mascara. Each of these categories has some brilliant products to consider, and they serve to prove, at least to a modest extent, that Elizabeth Arden makeup is not to be counted out just yet. The remaining products have little to extol, either because they are truly ineffective or because the competition has Arden beat by a mile.A continual bright spot for Arden is that their tester units are typically well organized and the colors are grouped so it's easy to zero in on what you like.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.