Pure Color Lash Envy Waterproof Multi Effects Mascara
Pure Color Lash Envy Waterproof Multi Effects Mascara has a dual-sided brush that actually does what it says, letting you create a full fan of separated, defined lashes.
One side of the brush as comb-like bristles while the opposite side has a more traditional alignment of thicker, variegated bristles. Use the comb side to deposit mascara while separating lashes, then the brush side to add thickness and volume, minus clumps or stuck-together lashes.
Once set, the formula is tenaciously waterproof, yet comes off easily with an oil- or silicone-based makeup remover. Note that a regular water soluble cleanser doesn't work so well—have that makeup remover handy.
Unlike many waterproof mascaras, this doesn't leave lashes feeling stiff or brittle. The conditioning oils Lauder calls out in the claims help to keep lashes soft, yet don't seem to negatively impact wear—this stays on without flaking or smearing.
Last, this really is a buildable formula, letting you go from natural-looking to quite dramatic; however, because each coat dries fast, layering for more impact has to be done quickly. All told, though, this fragrance-free waterproof mascara is excellent.
- Dual-sided brush lets you quickly and easily lengthen then thicken lashes to perfection.
- Applies without clumps or sticking lashes together, and feels light.
- Lets you build a full fan of separated, dramatic-looking lashes.
- Doesn't leave lashes feeling overly stiff or brittle.
- The called-out "conditioning oils" really seem to add value.
- Wears beautifullythis is tenaciously waterproof.
- Removes easily, but you'll need an oil- or silicone-based product.
Estee Lauder At-A-Glance
The history of Estee Lauder goes back to 1946, when the woman who created the brand (and for whom it is named) began selling creams and lotions made by her chemist uncle. From its humble beginnings, Estee Lauder has grown to become a multibillion-dollar company whose products are sold all over the world and advertised in just about every fashion and women's lifestyle magazine available.
The biggest compliment we can pay to the venerable Estee Lauder line is that their moisturizers and serums can largely be described as state-of-the-art. Though fragrance is often intrusive, but when it comes to formulary excellence culminating in products that give skin what it needs to function optimally, they are tough to beat.
When it comes to makeup, by and large the brand also exceeds expectations. Though there are some under-performing products (you can read more about them in our individual reviews), Lauder has a number of excellent options, most notably its lip colors.
For more information about Estee Lauder, call (877) 311-3883 or visit www.esteelauder.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.