Estee Lauder

Pure Color Envy Shadow Paint

0.20 fl. oz. for $ 26.00
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Brand Overview

Pure Color Envy Shadow Paint is an outstanding liquid-to-powder eyeshadow that's easy to apply, imparts rich, layer-able color, and wears perfectly, no fading, flaking, or smudging once set.

Applied with a flocked, angled sponge-tip applicator (or you can use your fingertip or an eyeshadow brush), each shade lays down relatively intense color infused with an almost metallic level of shimmer.

The shine can be softened, just not to the sheer level Lauder promotes: even a thin layer causes shine to remain strong enough to magnify fine lines around the eyes. That's not a deal-breaker, just something to be aware of.

We love that you get sufficient playtime before this sets, as it allows for more precise application, such as long the lash line or to highlight the brow bone or inner corners of the eyes. Once dry, this wears without a hitch, and you can apply other types of eyeshadow first or over this Shadow Paint for different effects.

The fragrance-free formula comes in a small but well-edited range of shades, offering a mix of neutral-toned enhancers alongside darker, more dramatic colors that can work for all skin tones.

  • Applies easily, whether you want to cover the entire eye area or just highlight small areas.
  • Offers sufficient playtime before drying.
  • Once dry, this wears without a hitch.
  • Small range of well-edited shades allows for softer or bolder looks.
  • Layers well over powder eyeshadows.
  • Fragrance free.
  • None.
Jar Packaging: No
Tested on animals: Yes
Intense to exquisite: weightless gel-creme color in one fluid stroke. Wear it bold: the wand applicator applies a bold layer of saturated color. Paints smoothly across the lid. Or, sheer it out: the lightweight texture easily blends into a beautifully soft, subtle sheen. Either way, it lasts all day. Wont crease, smudge or flake.
WaterAquaEau, Sorbitan Isostearate, Dimethicone, Octyldodecyl Stearoyl Stearate, Butylene Glycol, Synthetic Fluorphlogopite, Silica, Boron Nitride, Acrylates/Ethylhexyl Acrylate Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Lauroyl Lysine, Sodium Laureth-11 Carboxylate, Laureth-10, Polyacrylate Crosspolymer-11, Sodium Chloride, Laureth-21, Isoceteth-10, Tin Oxide, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Potassium Sorbate, Phenoxyethanol. May Contain: Mica, Titanium Dioxide (Ci 77891), Aluminum Powder (Ci 77000), Iron Oxides (Ci 77491), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Ferric Ferrocyanide (Ci 77510), Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Iron Oxides (Ci 77492), Carmine (Ci 75470), Manganese Violet (Ci 77742), Chromium Hydroxide Green (Ci 77289), Chromium Oxide Greens (Ci 77288), Yellow 5 Lake (Ci 19140).

Estee Lauder At-A-Glance

The history of Estee Lauder goes back to 1946, when the woman who created the brand (and for whom it is named) began selling creams and lotions made by her chemist uncle. From its humble beginnings, Estee Lauder has grown to become a multibillion-dollar company whose products are sold all over the world and advertised in just about every fashion and women's lifestyle magazine available.

The biggest compliment we can pay to the venerable Estee Lauder line is that their moisturizers and serums can largely be described as state-of-the-art. Though fragrance is often intrusive, but when it comes to formulary excellence culminating in products that give skin what it needs to function optimally, they are tough to beat.

When it comes to makeup, by and large the brand also exceeds expectations. Though there are some under-performing products (you can read more about them in our individual reviews), Lauder has a number of excellent options, most notably its lip colors.

For more information about Estee Lauder, call (877) 311-3883 or visit www.esteelauder.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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