Estee Lauder

Pure Color Envy Liquid Lip Potion

0.20 fl. oz. for $ 30.00
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Brand Overview

If you're in the market for a liquid lipstick that provides intense color and a soft, cushiony feel, Estee Lauder's Pure Color Envy Liquid Lip Potion might be right up your alley! If it weren't for a couple of blunders (which we'll detail below), it's one that easily would've earned our highest honors.

Housed in a square tube in the brand's signature navy and gold, Pure Color Envy Liquid Lip Potion has quite an impressive formula. Each shade is jam-packed with skin-beneficial plant oils (avocado, jojoba, and sunflower to name a few), a smattering of antioxidants, sodium hyaluronate, and a peptide. While Lauder included the non-irritating fragrant vanillin, they also included extra fragrance. Although the concentration is low, its presence makes this an iffy option for those with very sensitive lips.

This liquid lipstick also earns props for its dual-sided applicator. One side curves slightly to help provide precise application along the contours of your lips. Whereas you may need to use a lipliner to provide this sort of shapely detail with other liquid lipsticks, the applicator eliminates that need. On the other side is a well that picks up the perfect amount of product for your lips without needing to "double-dip" the wand for more.

At the time of this review, Lauder offers 16 shades that scream "high-intensity" as claimed. Several reds, nudes, and purples are available in incredibly pigmented shades perfect for most skin tones looking for flashy color. The finish is more on the satin side of satin-matte and because it's infused with so many oils, it applies very smoothly. It's a comfortable, non-drying, moisturizing formula, and although this is usually a great thing, it likely contributes to the main reason this product narrowly missed earning top honors...

Where it falls short is in its tendency to transfer. While drinking a single cup of coffee, one of our staffers ended up with five bold lipstick prints on her mug over the course of an hour, and with each sip, the color on her lips faded slightly so she was left with what could hardly qualify as a very faint stain. If Lauder hadn't made an 8-hour longwearing claim, we likely wouldn't have mentioned this, but as it's one of their selling points, we had to ding it for falling short. You could easily get 4-6 hours wear out of this if you were not eating or drinking, though.

Estee Lauder's Pure Color Envy Liquid Lip Potion isn't quite a "magical elixir," (get it?) but if you're willing to deal with a few minor gaffes, it is a good choice if you want a vibrant, easy-to-apply liquid lipstick.

  • Wide range of bold, beautiful shades for all skin tones.
  • Applicator makes lips appear lined or sculpted.
  • Beneficial oils and waxes leave lips feeling soft and comfortable.
  • Contains a good assortment of antioxidants, including those naturally found in the plant oils.
  • Contains fragrance, although it most likely would not be issue for most.
  • Not long-lasting as claimed; very transfer-prone.
Jar Packaging: No
Tested on animals: Yes
This innovative liquid lipstick hybrid plumps with continuous moisture. Saturates with high-intensity color, without sticky shine. Lips look pouty, sculpted, sexy. Creamy, moisturerich formula glides on in one effortless swipe of bold liquid color. Goes on wet. Comes on strong. Lasts up to 8 hours. Oil elixir-infused formula is infused with avocado, jojoba and sunflower oils, creating a luxuriously comfortable, satin-matte finish. Dual-sided applicator lets you shape and color with precise definition. One side has a rounded tip that follows the curves of your lips. The other, a well that holds extra color to build impact. Depth, dimension and definition in one stroke.
Isododecane, Octyldodecanol, Hydrogenated Polydecene, Hydrogenated Styrene/Isoprene Copolymer, Disteardimonium Hectorite, Polyethylene, Helianthus Annuus (Sunflower) Seed Wax, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Isohexadecane, Propylene Carbonate, Dicalcium Phosphate, Tocopheryl Acetate, Caprylyl Glycol, 1, 2-Hexanediol, Polydecene, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Sodium Hyaluronate, Silica Dimethyl Silylate, Vanillin, Synthetic Fluorphlogopite, Tripeptide-1, Xanthan Gum, Fragrance (Parfum), Sodium Saccharin, Tin Oxide, Silica, Pentaerythrityl, Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Blue 1 Lake (CI 42090), Red 7 Lake (CI 15850), Copper Powder (CI 77400), Iron Oxides (CI 77499), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Carmine (CI 75470), Bismuth Oxychloride (CI 77163), Red 22 Lake (CI 17200), Orange 5 (CI 45370), Red 28 Lake (CI 45410), Bronze Powder (CI 77400), Yellow 6 Lake (CI 15985), Red 6 (CI 15850).

Estee Lauder At-A-Glance

The history of Estee Lauder goes back to 1946, when the woman who created the brand (and for whom it is named) began selling creams and lotions made by her chemist uncle. From its humble beginnings, Estee Lauder has grown to become a multibillion-dollar company whose products are sold all over the world and advertised in just about every fashion and women's lifestyle magazine available.

The biggest compliment we can pay to the venerable Estee Lauder line is that their moisturizers and serums can largely be described as state-of-the-art. Though fragrance is often intrusive, but when it comes to formulary excellence culminating in products that give skin what it needs to function optimally, they are tough to beat.

When it comes to makeup, by and large the brand also exceeds expectations. Though there are some under-performing products (you can read more about them in our individual reviews), Lauder has a number of excellent options, most notably its lip colors.

For more information about Estee Lauder, call (877) 311-3883 or visit www.esteelauder.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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