Publicity Stunt Lashes
Publicity Stunt Lashes is billed as a breakthrough formula because it lasts for days and is gym-proof, cry-proof, and waterproof. The formula eschews standard waxes in favor of the film-forming agent polyester-3, which is what ensures long wear and makes this mascara impervious to water and water-soluble cleansers. It’s not much different from standard waterproof mascaras, except that when you use an oil- or silicone-based remover, it comes off in flakes and chunks. That’s messy, and this mascara’s performance isn’t good enough to make the odd removal tolerable. You’ll get longer, separated lashes (the built-in lash comb is a nice but unnecessary touch), but the real publicity stunt is in convincing consumers that this mascara really is a breakthrough and that it is okay to keep mascara on for days!
Strengths: Mostly great foundations in a neutral shade range; beautiful pressed powder and bronzing powder; several super blush and lipstick options; one superior lip gloss; awesome collection of shimmer products.
Weaknesses: Limited, average skin-care options; average to problematic concealers; unimpressive eyelining and brow-enhancing options; the Lotsa Lip products; the mascaras are a mixed bag with mostly disappointing results; no brushes.
This Los Angelesbased independent cosmetics company launched in 1990 and is the brainchild of makeup artist Carol Shaw (Lorac is "Carol" spelled backwards). It is well-publicized that Shaw has a long list of celebrity clients, but then so do all of the other makeup artists who have their own products linesthere are a lot of famous faces that need attentionso that boast is hardly unique. Compared to competitors Bobbi Brown, Trish McEvoy, or Stila, Lorac doesn't offer the same caliber of foundation colors or the array of products, yet most of what's available is impressive. The company holds its own when it comes to blush, eyeshadow, and lipstick. You will find that, for the most part, the older, established products perform better and are more attractive than many of Shaw's latest inventions. In particular, the latest lipstick, lip gloss, concealer, and waterproof mascara are true disappointments. Lorac hasn't done a great job on the innovation and performance side of the business since the last edition of this book, while her competition (particularly Stila and Laura Mercier) continues to consistently impress. There are still plenty of reasons to shop this line, but focus on the long-standing products rather than on what's new.
For more information about Lorac, call (800) 845-0705 or visit www.loraccosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.