Pro Filt’r Amplifying Eye Primer
Pro Filt'r Amplifying Eye Primer joins a long line of Fenty Beauty success stories, as it not only excels in its mission to prevent eyeshadow from creasing, it also facilitates richer, longer-lasting wear!
Applied with a doe-foot wand, Pro Filt'r Amplifying Eye Primer has a feather-light, silicone-infused consistency that glides over skin with ease. A little goes a long way, as the “invisipink” tone sheers out to an imperceptible, stay-put finish.
Those prone to oily eyelids will appreciate how Pro Filt'r Amplifying Eye Primer locks shadow in place for fade-resistant, crease-free wear. Even if that’s not your issue, the base does a great job of amplifying pigmentation so you get richer color from any eyeshadow. All that, and it’s fragrance free. Nice work, Rihanna and the entire Fenty Beauty team!
Quick tip: Because this formula does such a good job of “grabbing” on to shadow and locking it in place, we found it helpful to apply a light layer of our normal face powder over the primer, before applying shadow, for smoother, diffused edges. But depending on the kind of look you’re going for, that may not be necessary.
- Locks shadow in place to extend wear time and prevent creasing (even on oily lids).
- Amplifies pigmentation so you get richer color.
- Sheers out to an imperceptible finish suitable for any skin tone.
- Fragrance-free formula.
A weightless, color-boosting eyeshadow primer that smooths lids for better blending and longer, crease-proof wear.
Pop mogul Rihannas made her mark in the worlds of music, movies, and fashion, and now she expands her empire to include makeup with Fenty Beauty, under the umbrella of parent brand Kendo. Taken from the last name she doesnt use on stage, Fenty Beautys philosophy is Beauty for All, with an emphasis on diversity and inclusivity in its products. Among its most heralded offerings is its foundation, which comes in 40 shades with undertones appropriate for very fair to very deep skin tones, and its highlighters, which include a blindingly bright 24-karat gold shade.
Beyond all the press though, does Fenty Beauty deliver? For the most part, the answer is yes, and both the foundation and the highlighters are solid products worthy of their build-up, along with a nearly-universal lip gloss that works for a wide range of people. Most products are fragrance free or contain minimal fragrance, and come in thoughtful packaging thats convenient and, in some cases, modular (some complementary products are magnetized so that theyre easy to keep together as a set).
If youve been interested in seeing whether all the hype is worth it, we say that by and large it is. For more information on Fenty Beauty, visit https://www.fentybeauty.com/.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.