Primed & Poreless Skin Smoothing Face Primer
This primer does an impressive job of temporarily smoothing superficial wrinkles and filling in pores thanks to the silicone-rich formula. The texture is thick and the finish dry, making it ideal for those with oily skin. This primer could conceivably be worn alone because it comes in only one shade, Light Beige, which virtually disappears on all but the deepest skin tones, where it can look ashen. This product isn’t a slam-dunk, however, because it contains ivy extract, which can be irritating to sensitive skin. The amount of ivy is likely too small to be concerned about, but it’s a plant extract skin is better off without. One more note: Take care not to overdo application, because applying anything more than a thin layer causes this to ball up when you apply other products over it.
Too Faced At-A-Glance
Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.
Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).
Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).
For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.