Too Faced

Primed and Poreless Powder

for $ 30.00
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Brand Overview

This loose powder won’t make your pores disappear, but its sole translucent shade makes skin look invisibly polished and smooth. By “invisible,” we mean that once applied, you can’t see this powder on your skin, but you’ll see what it does, which is make your skin look polished and matte. It is best for normal to oily skin.

  • Dry, weightless texture disappears on skin but leaves it looking polished.
  • Invisible matte finish and translucent color is compatible with all but very dark skin tones.
  • Absorbs excess shine and layers well, too.
  • Doesn’t make skin appear poreless as claimed.
  • Doesn’t hide fine lines and wrinkles as claimed (powdery substances cannot do that, although this product’s light texture doesn’t creep into lines).

Jar Packaging: No
Tested on animals: No
Silica, Populus Tremuloides Bark Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, Water, Lonicera Japonica (Honeysuckle) Flower Extract, Mica, Iron Oxides, Bismuth Oxychloride

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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