Bare Minerals (Bare Escentuals)

Prime Time Primer Shadow

for $ 12.00
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Brand Overview

Prime Time Primer Shadow is an eyeshadow primer that comes in a range of eyeshadow colors, so in essence it’s a double-duty product that functions as a long-wearing cream-to-powder eyeshadow.

The initially thick, slightly creamy texture feels silky and blends readily. It has a good amount of slip without being slick, so you can better control color placement. This sets to a matte (in feel) powder finish, but each shade leaves a metallic sheen laced with light-catching shimmer. High shine is the look you get, but at least these don’t crease or fade easily, although some fading is apparent after several hours of wear.

Once set, these become smudge-proof and hold up beautifully if your eye area gets wet. Powder eyeshadow can be applied before or after using this product with equally good results. You will need a silicone- or oil-based makeup remover when you’re ready to wash this off.

  • Gives you the benefits of an eyeshadow primer plus color in one long-wearing formula.
  • Blends well without excess slip, so color placement isn’t tricky.
  • Once set, this will not smudge, and it is waterproof.
  • Expensive for such a tiny amount of product.
  • Each shade has a metallic sheen and high shimmer that will emphasize a less-than-taut eyelid or wrinkles around the eyes.

Jar Packaging: No
Tested on animals: No

Bare Escentuals At-a-Glance

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.

The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

We should note that loose powder makeup does take some practice to get the hang of, yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn't your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.

Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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