Prime Time BB Primer Cream Daily Defense Broad Spectrum SPF 30
There's no shortage of makeup/skincare combinations promising all kinds of benefits, but in many cases they just can't live up to the hype. We're happy to report that this tinted primer can do what it says, and does it well!
First, a note about the "BB" in the name of this product. Ultimately, it's all about labeling and marketing – getting consumers to buy a product because they think it's something new and different - nothing more. Generally, a BB cream from U.S. cosmetics brands is similar to a tinted moisturizer. BB creams typically provide sun protection, and may or may not include beneficial ingredients like antioxidants or skin-lightening agents. They're not as revolutionary as they are made out to be, and there's certainly no consistency among products from different brands.
Ultimately, this product is a good tinted primer. True to claims, it provides reliable broad spectrum sun protection with the mineral active ingredients titanium dioxide and zinc oxide. That makes it a good option for those with sensitive skin that might not be able to tolerate the so-called "synthetic" sunscreen actives.
This primer has a silky, gel-cream texture that glides easily across skin, and it feels lightweight even if you pile it on. It retains its satiny texture throughout its wear time, though it dries to a natural-looking soft matte finish.
Applied on its own, it provides light coverage of redness and imperfections, creating a more even skin tone overall. It doesn't highlight pores or wrinkles, and is suitable for most skin types (though people with dry to very dry skin should wear a moisturizer underneath, since this doesn't provide much moisture). Worn under foundation, this serves as a good base, making application a bit easier, and its tint is light enough (there are four natural-looking options for fair to medium skin tones) that it won't drastically alter your foundation's color.
Another positive is that there are some beneficial ingredients included in the formula, including antioxidants and anti-irritants that serve to boost this primer's sunscreen protection, and it's packaged in a pump-style container that will keep these ingredients stable. This primer is also fragrance-free.
- Provides reliable broad-spectrum sun protection with titanium dioxide and zinc oxide.
- Silky texture blends easily.
- Provides light, natural-looking coverage of redness and imperfections.
- Doesn't emphasize pores or wrinkles.
- Serves as a good foundation base.
- Contains antioxidants and anti-irritants in packaging that will keep them stable.
Bare Escentuals At-a-Glance
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.
The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
We should note that loose powder makeup does take some practice to get the hang of, yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn't your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).
Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.
Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.